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News

When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly.     In fact, image size can differ drastically between the type of image you are posting, the platform...

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How to create a Facebook business page

When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be.  With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world.    For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....

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ADA Compliant

The ADA or American’s with Disability Act was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else.  Originally, the ADA addressed “places of public accommodation,” i.e. access in and around buildings and businesses. Fast forward 30 years and those “places of public accommodation” now include removing barriers within website designs that create unnecessary barriers for people with disabilities....

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Best times to post to social media

Any business can use social media as a tool to establish its brand while selling its products or services, but not every business has success. Creating high-quality content that captures your audience's attention is a key component to every social media strategy but knowing what to post is only half the battle. In order to have success, you need to get noticed, and in order...

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Google My Business

In today’s world Google is an important part of everyone’s lives.  In fact, one of the first places consumers go looking for products or services is Google search. When these consumers go to search for your local products or services, what is the easiest and fastest way to make sure your business name appears in the search results? Having a Google My Business listing.   So, what is Google...

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social media marketing

As one decade comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving.   Since the social media landscape is constantly changing, it is hard to guarantee the...

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Gen Z Consumers

The Gen Z generation, born between 1995-2012, has grown up in a socially connected, free Wi-Fi world.  There is no need to wait for anything, whether it is an answer to a simple question or filling out an application for a loan.  The thought of daily existence without some sort of digital interaction or connection is not far from a nightmare for most of this...

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American Society of Baking Launches New and Improved Website

American Society of Baking (ASB) is a community of baking professionals who have joined together to provide continuing education, networking opportunities and professional development. ASB is proud to announce the launch of its newly redesigned website at www.asbe.org. ASB worked closely with Kansas City- based digital marketing agency, YCS Marketing, to ensure the new and improved website would affectively appeal and engage current ASB members...

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