News

December in Kansas City is magical.  From the time honored tradition of the Plaza Lights ceremony to the arrival of Kansas City’s Southern Holiday Express Train at Union Station, there is something to spark everyone’s holiday spirit.   Before December in Kansas City arrives, there are two very special traditions that Kansas Citians’s hold dear to their hearts, Plaza Lights and the Mayor’s Christmas Tree Lighting.  Plaza...

Telehealth is where convenience and healthcare meet in the middle with technology as their guide. Being sick often means playing the waiting game.  Generally speaking, in office, the average person waits 45 minutes to be seen by their physician and spends an additional 30-35 minutes with their physician, only to find out that they have a virus and waiting it out is the best treatment...

Pizza versus money for an employee reward…crazy, right?  Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so.  Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips.  He found that employees favored receiving a voucher for free pizza as a reward for increased productivity over...

In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when their group or social network makes decisions, likes the same posts or news feeds, or...

A decade ago, social media was like a rocket ship and if you haven’t gotten on by now, it’s time. At it’s roots, social media was meant to purely connect people but now it’s blossomed into its own world.  Social media’s multiple platforms have created virtual communities for just about everything under the sun and with this, an abundance of marketing opportunities. A projected 15.36...

Mobile has transformed how the world sees itself; how people interact, shop, and how they learn.   Mobile usage is multi-dimensional and fulfills more than just convenience for the average user.  Mobile users are no different from PC users when it comes to online searches; they expect quick downloads, easing browsing, and effortless transactions and it’s these mobile moments that can and will shape how...

Elite vs academy; club vs recreational; division three vs division four; year round vs seasonal; club fees vs family vacation.  Sound familiar?  The outdoor spring soccer season is in full swing in Kansas City, regardless of the frigid temperatures. There are droves of parents that brave the cold temperatures and navigate the maze of youth soccer weekly for months on end.  The mystery behind youth...