“We don’t have a choice on whether we do social media, the question is how well we do it.” - Erik Qualman Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success. In order to have success, you need to get noticed, and in order to get noticed it’s important to create content...
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“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”- Lori Ruff Like it or not social media is here to stay. With over 200 billion active social media users worldwide, it’s one of the most cost-effective ways to market your business and create awareness for your brand. Times are changing and so should your marketing if...
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Branding is the most important aspect of any business, large or small, B2C or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind. The purpose is to attract and retain customers. Keep in mind, consumers...
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Search Engine Optimization (SEO), in simple terms, plays a big part in how we attract the right visitors to your website. Research shows most people pretty much know what they want before they engage with potential vendors/suppliers. In fact, the majority of consumers start with a Google search and if you're not coming up when they're at this research stage you're not likely to be in...
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In the world of social media marketing, the phrase “a picture is worth a thousand words” takes on a whole new meaning. Today, the news that fills the feeds of our favorite social networks is often lost in the clutter if it’s not easily digestible or captivating as we quickly scroll through the screens of various devices. So, how can you keep your brands content...
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Mad Men, AMC’s cult favorite about the ambitious women and men of New York’s Madison Avenue advertising scene in the 1960’s, will be coming to an end in just a few short weeks. As I wipe my tears away thinking about Sunday nights no longer filled with the creative minds at Sterling Cooper & Partners, I realized that while the show may be over, many...
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Ugh. You’ve really done it this time. You have managed to anger a group of people who only yesterday, liked you. You must be in Junior High, right? Wrong. You’re a social media manager. With today’s technology and convenient app account management, it is easier than ever to post to the wrong account. And because it’s social media, it can spread like wild fire and suddenly...
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