In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when their group or social network makes decisions, likes the same posts or news feeds, or...
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A decade ago, social media was like a rocket ship and if you haven’t gotten on by now, it’s time. At it’s roots, social media was meant to purely connect people but now it’s blossomed into its own world. Social media’s multiple platforms have created virtual communities for just about everything under the sun and with this, an abundance of marketing opportunities. A projected 15.36...
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Mobile has transformed how the world sees itself; how people interact, shop, and how they learn. Mobile usage is multi-dimensional and fulfills more than just convenience for the average user. Mobile users are no different from PC users when it comes to online searches; they expect quick downloads, easing browsing, and effortless transactions and it’s these mobile moments that can and will shape how...
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Elite vs academy; club vs recreational; division three vs division four; year round vs seasonal; club fees vs family vacation. Sound familiar? The outdoor spring soccer season is in full swing in Kansas City, regardless of the frigid temperatures. There are droves of parents that brave the cold temperatures and navigate the maze of youth soccer weekly for months on end. The mystery behind youth...
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KANSAS CITY, MO (June 13, 2017) — Gates Bar-B-Q is excited to debut the release of their new website at www.gatesbbq.com. Gates Bar-B-Q worked with Kansas City- based YCS Marketing to build its website, focusing on a responsive design featuring an e-Commerce store. Gates Bar-B-Q is known for setting the standard when it comes to Kansas City barbecue which is why they hired the innovative team at YCS...
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“We don’t have a choice on whether we do social media, the question is how well we do it.” - Erik Qualman Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success. In order to have success, you need to get noticed, and in order to get noticed it’s important to create content...
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“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”- Lori Ruff Like it or not social media is here to stay. With over 200 billion active social media users worldwide, it’s one of the most cost-effective ways to market your business and create awareness for your brand. Times are changing and so should your marketing if...
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Branding is the most important aspect of any business, large or small, B2C or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind. The purpose is to attract and retain customers. Keep in mind, consumers...
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