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The Gen Z generation, born between 1995-2012, has grown up in a socially connected, free Wi-Fi world.  There is no need to wait for anything, whether it is an answer to a simple question or filling out an application for a loan.  The thought of daily existence without some sort of digital interaction or connection is not far from a nightmare for most of this...

American Society of Baking (ASB) is a community of baking professionals who have joined together to provide continuing education, networking opportunities and professional development. ASB is proud to announce the launch of its newly redesigned website at www.asbe.org. ASB worked closely with Kansas City- based digital marketing agency, YCS Marketing, to ensure the new and improved website would affectively appeal and engage current ASB members...

Marketing trends are like users attention spans, sometimes brief and always evolving.  Technology, including smartphones and social media, provide instant gratification and access to products, businesses, and each other.   The unconscious trend of people has shifted from researching articles or related content to watching and engaging with desktop and mobile videos.  This change in how users consume information is key to understanding how video...

It’s hard to imagine life without social media. There are platforms to fit just about anyone’s lifestyle, making posting, tweeting, liking and friending daily mantra’s. The difference between Facebook, Instagram and Twitter may seem insignificant in the grand scheme of it all, but they are all unique in their idiosyncrasy’s, including functionality, perception and posts. The collision of social worlds is inevitable as the majority...

While it is January and cold weather is just around the corner, it is still the perfect time to get outside and play.  Some of the best parks in Kansas City are less frequented during the winter months, so now is the time to explore!   English Landing Park http://parkvillemo.gov/community/parks/english-landing-park/   English Landing Park is located just north of downtown Kansas City, nestled along the banks of the Missouri River...

December in Kansas City is magical.  From the time honored tradition of the Plaza Lights ceremony to the arrival of Kansas City’s Southern Holiday Express Train at Union Station, there is something to spark everyone’s holiday spirit.   Before December in Kansas City arrives, there are two very special traditions that Kansas Citians’s hold dear to their hearts, Plaza Lights and the Mayor’s Christmas Tree Lighting.  Plaza...

Telehealth is where convenience and healthcare meet in the middle with technology as their guide. Being sick often means playing the waiting game.  Generally speaking, in office, the average person waits 45 minutes to be seen by their physician and spends an additional 30-35 minutes with their physician, only to find out that they have a virus and waiting it out is the best treatment...

Pizza versus money for an employee reward…crazy, right?  Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so.  Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips.  He found that employees favored receiving a voucher for free pizza as a reward for increased productivity over...