Social Media User Demographics Guide In the world of social media marketing, not all platforms are created equal. In fact, as marketers we know that each platform has a different purpose and offers us different ways to engage with their audience. In addition to this, there are different user demographics for each platform. The same people are not on or as active across every social media network that is available. For example, some age groups are more...
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Top Social Media News Outlets for Digital Marketers to Follow While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. With a constantly changing landscape it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success. One way to safeguard any social media strategy is to make sure you’re staying up to date on the latest...
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Social Media Terms & Definitions You Need to Know in 2021 Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...
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Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many. Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns. Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...
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In the world of social media management, the phrase “work smarter, not harder” definitely still holds true. Given the everchanging landscape of social media, it’s no surprise that social media managers have a million tasks to juggle at once on a daily basis. However, with the right tools, your workload could become substantially easier. Whether you’re looking for help with content creation, scheduling, analytics, or editing, we’ve...
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Creative Posts to Share on Social Media For most businesses the hardest part of executing a social media strategy is simply finding the time to come up with one. Between finding the time to research and brainstorm content ideas, creating the schedule and then figuring out what type of post to share, it can be a daunting task. Knowing how hard it can be to come up with...
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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly. In fact, image size can differ drastically between the type of image you are posting, the platform...
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When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be. With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world. For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....
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