Branding is the most important aspect of any business, large or small, B2C or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind. The purpose is to attract and retain customers. Keep in mind, consumers...
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Search Engine Optimization (SEO), in simple terms, plays a big part in how we attract the right visitors to your website. Research shows most people pretty much know what they want before they engage with potential vendors/suppliers. In fact, the majority of consumers start with a Google search and if you're not coming up when they're at this research stage you're not likely to be in...
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In the world of social media marketing, the phrase “a picture is worth a thousand words” takes on a whole new meaning. Today, the news that fills the feeds of our favorite social networks is often lost in the clutter if it’s not easily digestible or captivating as we quickly scroll through the screens of various devices. So, how can you keep your brands content...
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Mad Men, AMC’s cult favorite about the ambitious women and men of New York’s Madison Avenue advertising scene in the 1960’s, will be coming to an end in just a few short weeks. As I wipe my tears away thinking about Sunday nights no longer filled with the creative minds at Sterling Cooper & Partners, I realized that while the show may be over, many...
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Ugh. You’ve really done it this time. You have managed to anger a group of people who only yesterday, liked you. You must be in Junior High, right? Wrong. You’re a social media manager. With today’s technology and convenient app account management, it is easier than ever to post to the wrong account. And because it’s social media, it can spread like wild fire and suddenly...
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The best part of our day is when we are able to connect with our clients and meet their marketing needs. Whether we create a successful strategy, interesting content, entertaining images or develop a website that they desperately needed, we LOVE what we do and it shows! Thanks to Cody Vet for the kind words! Check out their website to see what we did for them! We wanted to thank you for...
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Recently, while doing research I came across this article from the Harvard Business Review titled, “Why Your Customers’ Social Identities Matter”. This article caught my interest because it talks about how our different social identities have a major influence on the decisions we make as consumers. Since these identities shape our decisions, businesses should adjust their marketing strategy to be more understanding of their customers...
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