News

In today’s world Google is an important part of everyone’s lives.  In fact, one of the first places consumers go looking for products or services is Google search. When these consumers go to search for your local products or services, what is the easiest and fastest way to make sure your business name appears in the search results? Having a Google My Business listing.   So, what is Google...

As one decade comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving.   Since the social media landscape is constantly changing, it is hard to guarantee the...

The Gen Z generation, born between 1995-2012, has grown up in a socially connected, free Wi-Fi world.  There is no need to wait for anything, whether it is an answer to a simple question or filling out an application for a loan.  The thought of daily existence without some sort of digital interaction or connection is not far from a nightmare for most of this...

American Society of Baking (ASB) is a community of baking professionals who have joined together to provide continuing education, networking opportunities and professional development. ASB is proud to announce the launch of its newly redesigned website at www.asbe.org. ASB worked closely with Kansas City- based digital marketing agency, YCS Marketing, to ensure the new and improved website would affectively appeal and engage current ASB members...

Marketing trends are like users attention spans, sometimes brief and always evolving.  Technology, including smartphones and social media, provide instant gratification and access to products, businesses, and each other.   The unconscious trend of people has shifted from researching articles or related content to watching and engaging with desktop and mobile videos.  This change in how users consume information is key to understanding how video...

It’s hard to imagine life without social media. There are platforms to fit just about anyone’s lifestyle, making posting, tweeting, liking and friending daily mantra’s. The difference between Facebook, Instagram and Twitter may seem insignificant in the grand scheme of it all, but they are all unique in their idiosyncrasy’s, including functionality, perception and posts. The collision of social worlds is inevitable as the majority...