December 15, 2014 YCS Marketing Announces Bob Haefner as New President and CFO Proven leader joins executive team to propel company growth YCS Marketing, a Kansas-City based marketing agency specializing in technology platforms and digital solutions, named Bob Haefner as its new President and Chief Financial Officer. Mr. Haefner brings more than 25 years of relevant industry experience to the agency. He has a considerable background in finance,...
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The holiday shopping season is here and the hype surrounding Black Friday and Cyber Monday is at an all time high. However, the overload of promotions from national-retailers isn’t convincing me to walk through their doors this Friday and I’m not alone. A survey from bankrate.com found that only 28% of Americans plan to shop in-stores on Black Friday this year and only 25% of consumers...
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Now that you’ve ASKED your customers for their loyalty you need to take the next step and CULTIVATE it. Increasing customer loyalty doesn’t happen overnight. It isn’t just about sending a mobile coupon or a one-time offer. It’s a relationship that needs to be nurtured. The authenticity you show to a one-time purchaser can turn them into a repeat customer. Asking a customer to download your...
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How do I “ASK FOR IT”? Your customers want to know that you appreciate their business and are willing to reward them for their loyalty. Ask your customer if they will be using your mobile Loyalty Card to track their purchases to earn a free entrée (or particular incentive) while you are taking their initial order. This ice breaker opens the door for you to introduce...
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Someone once said, “Loyalty is rare…If you find it, keep it.”. This is true in personal relationships as well as professional. As a small business you spend your days wearing many different kinds of hats. You greet your customers (often by name), manage inventory, schedule employees, process payroll, purchase advertising, manage marketing efforts that probably include an online presence and social media and offer stellar...
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We ended 2013 with more than 55 local nonprofit groups using the iGiftback® app as their digital solution for mobile fundraising. This increased our Nonprofit network to over 250,000 in the Kansas City area. Children’s TLC is one such group located in the heart of Kansas City. For 67 years, Children’s TLC has provided therapeutic and educational services for children with disabilities in an environment that...
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Welcome to 2014, the year of the horse. The time of year when we resolve to eat better, exercise more and Facebook less. When we realize our slates have been wiped clean and the possibilities are endless. We are determined to live life to its fullest, dance like no one is watching (unless we’re talking about the Harlem Shake and then we can all agree...
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To continue introducing new terms for 2013, add this one to your social media dictionaries: tribes. Yes, tribes are becoming one of the emerging “it” online marketing terms and strategy types. Instinctively when you think of the word tribe a group of people with one known leader comes to mind (episode of Survivor perhaps?). Marketers are using this concept to know who their consumers are...
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