News

Over the past couple of months many of our clients have asked about Cloud computing services and our recommendation for their small business. With so many options available we decided to focus on the top three platforms to help you decide what works best for you. In our opinion, there are three main advantages to implementing a Cloud service into your business. It saves you money,...

The holiday shopping season is here and the hype surrounding Black Friday and Cyber Monday is at an all time high. However, the overload of promotions from national-retailers isn’t convincing me to walk through their doors this Friday and I’m not alone. A survey from bankrate.com found that only 28% of Americans plan to shop in-stores on Black Friday this year and only 25% of consumers...

Now that you’ve ASKED your customers for their loyalty you need to take the next step and CULTIVATE it. Increasing customer loyalty doesn’t happen overnight. It isn’t just about sending a mobile coupon or a one-time offer. It’s a relationship that needs to be nurtured. The authenticity you show to a one-time purchaser can turn them into a repeat customer. Asking a customer to download your...

How do I “ASK FOR IT”? Your customers want to know that you appreciate their business and are willing to reward them for their loyalty. Ask your customer if they will be using your mobile Loyalty Card to track their purchases to earn a free entrée (or particular incentive) while you are taking their initial order. This ice breaker opens the door for you to introduce...

Someone once said, “Loyalty is rare…If you find it, keep it.”. This is true in personal relationships as well as professional. As a small business you spend your days wearing many different kinds of hats. You greet your customers (often by name), manage inventory, schedule employees, process payroll, purchase advertising, manage marketing efforts that probably include an online presence and social media and offer stellar...