How do I “ASK FOR IT”? Your customers want to know that you appreciate their business and are willing to reward them for their loyalty. Ask your customer if they will be using your mobile Loyalty Card to track their purchases to earn a free entrée (or particular incentive) while you are taking their initial order. This ice breaker opens the door for you to introduce...
Read More
Someone once said, “Loyalty is rare…If you find it, keep it.”. This is true in personal relationships as well as professional. As a small business you spend your days wearing many different kinds of hats. You greet your customers (often by name), manage inventory, schedule employees, process payroll, purchase advertising, manage marketing efforts that probably include an online presence and social media and offer stellar...
Read More
We ended 2013 with more than 55 local nonprofit groups using the iGiftback® app as their digital solution for mobile fundraising. This increased our Nonprofit network to over 250,000 in the Kansas City area. Children’s TLC is one such group located in the heart of Kansas City. For 67 years, Children’s TLC has provided therapeutic and educational services for children with disabilities in an environment that...
Read More
Welcome to 2014, the year of the horse. The time of year when we resolve to eat better, exercise more and Facebook less. When we realize our slates have been wiped clean and the possibilities are endless. We are determined to live life to its fullest, dance like no one is watching (unless we’re talking about the Harlem Shake and then we can all agree...
Read More
To continue introducing new terms for 2013, add this one to your social media dictionaries: tribes. Yes, tribes are becoming one of the emerging “it” online marketing terms and strategy types. Instinctively when you think of the word tribe a group of people with one known leader comes to mind (episode of Survivor perhaps?). Marketers are using this concept to know who their consumers are...
Read More
We wanted to take a minute and look back at how far we have come in interpersonal web-communication! We have come up with a very basic timeline that we feel covers the most influential and substantial changes in how we've communicated with each other on the internet. AOL: AOL was really one of the first huge internet service providers allowing users to access the web via...
Read More
What’s the most important part of a good sale? The pitch! But online you only have a few seconds to garner and maintain your audience’s attention in order to keep them on your site, let alone make any sale. What will keep them looking at your content? Other than loading time and site back-end mumbo-jumbo, it depends upon your website’s visual presentation. The visual presentation can...
Read More
There has been a lot of buzz about Prezi, but you don’t really know much about it until you actually sign up and check it out or read extensively about it. Looking at the service from an SEO standpoint – it’s awesome. It’s an excellent and fairly easy way to generate new, unique and colorful content that easily lends itself throughout any social media campaign....
Read More