December 15, 2014
YCS Marketing Announces Bob Haefner as New President and CFO
Proven leader joins executive team to propel company growth
YCS Marketing, a Kansas-City based marketing agency specializing in technology platforms and digital solutions, named Bob Haefner as its new President and Chief Financial Officer. Mr. Haefner brings more than 25 years of relevant industry experience to the agency. He has a considerable background in finance, marketing, funding, sales and operations on both a national and international level. Additionally, he has extensive experience in both the private and public sectors including a diverse background in franchising, liscensing and emerging businesses.
“We are excited to have Bob Haefner join our growing executive management team at YCS Marketing as President and CFO,” said Sid Shugart, YCS Marketing’s Founder and CEO. “He brings national and international business experience to YCS® and iGiftback® from his previous executive and CFO positions. His proven leadership skills will be beneficial as we experience national growth with our intellectual property, software and marketing services.”
“I’m excited about the growth potential with YCS®, especially with its proprietary patented technology,” said Haefner. “YCS® impressed me with its end-to-end solutions it provides for small to medium size businesses, the fundraising opportunities for nonprofits and groups as well as the different programs it offers for brand identity and reduced customer acquisition costs. I look forward to helping expand the YCS Marketing client base and establishing its national footprint.”
Bob comes to YCS® from Well Checked Systems International and Sequoyah Technologies. Mr. Haefner has been integral in the training and development of numerous entrepreneurs, franchises, agents and business owners. Previously, he was Executive Vice President, Chief Financial Officer and Chief Operating Officer for InternetYellowPages.com, a leading local marketing solutions provider for small businesses. Prior to InternetYellowPages.com, he was Chief Financial Officer and Chief Operating Officer at Wave3, a telecommunications marketing and licensing company.