“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”- Lori Ruff
Like it or not social media is here to stay.
With over 200 billion active social media users worldwide, it’s one of the most cost-effective ways to market your business and create awareness for your brand. Times are changing and so should your marketing if social media isn’t currently part of your strategy, it needs to be, and we’ve compiled a list of some of the most compelling reasons why.
Facebook Marketing Stats
72% of adult internet users use Facebook. (Pew Research Center)
Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner)
Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo)
Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center)
Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center)
63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center)
73% of people say they use Facebook for professional purposes. (HubSpot)
In the past two years, content consumption on Facebook has increased 57%. (HubSpot)
76% of people use their Facebook feed to find interesting content. (HubSpot) Facebook has 1.13 billion daily active users. (Statista)