“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”- Lori Ruff


Like it or not social media is here to stay.


With over 200 billion active social media users worldwide, it’s one of the most cost-effective ways to market your business and create awareness for your brand. Times are changing and so should your marketing if social media isn’t currently part of your strategy, it needs to be, and we’ve compiled a list of some of the most compelling reasons why.


Facebook Marketing Stats

  • 72% of adult internet users use Facebook. (Pew Research Center)
  • Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner)
  • Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo)
  • Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center)
  • 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center)
  • 73% of people say they use Facebook for professional purposes. (HubSpot)
  • In the past two years, content consumption on Facebook has increased 57%. (HubSpot)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot) Facebook has 1.13 billion daily active users. (Statista)



Twitter Marketing Stats

  • 23% of adult internet users use Twitter. (Pew Research Center)
  • 3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. (Pew Research Center)
  • 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. (Pew Research Center)
  • Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center)
  • Twitter has nearly 4X as many users internationally as in the U.S. (Pew Research Center)
  • In the past two years, content consumption on Twitter has increased 25%. Twitter has 313 million monthly active users. (HubSpot)



LinkedIn Marketing Stats

  • 25% of adult internet users use LinkedIn. (Pew Research Center)
  • LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. (Pew Research Center)
  • 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less. (Pew Research Center)
  • 32% of employed adults are LinkedIn users, compared with 14% of online adults who are not employed. (Pew Research Center)
  • In the past two years, content consumption on LinkedIn has increased 21%. (HubSpot)
  • LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat)

(Source: http://www.hubspot.com/marketing-statistics?_ga=1.22602811.1887974499.1460390947)


Instagram Marketing Stats

  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology)
  • 28% of adult internet users use Instagram. (Pew Research Center)
  • 59% of Instagram users are on the platform daily, including 35% who visit several times a day. (Pew Research Center)
  • Instagram has 500 million monthly active users. (Statista)
  • Over 95 million photos and videos are shared on Instagram every day. (Instagram)


General Social Media Stats

  • 64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly. (Social Media Examiner)
  • Nearly 19% of marketers spend more than 20 hours each week on social media. (Social Media Examiner)
  • 83% of all marketers actively pursue social media marketing initiatives. (Aberdeen)
  • As of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005. (Pew Research Center)
  • As of 2015, 90% of young adults use social media, compared with 12% in 2005. (Pew Research Center)
  • Nearly one-third of the world uses social networks regularly. (eMarketer)
  • Visual content is 40X more likely to get shared on social media than other types of content. (Buffer)
  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox)
  • Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner)

(Source: http://www.hubspot.com/marketing-statistics?_ga=1.22602811.1887974499.1460390947)