“We don’t have a choice on whether we do social media, the question is how well we do it.”

– Erik Qualman


Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success.


In order to have success, you need to get noticed, and in order to get noticed it’s important to create content that engages current followers and attracts potential new customers. So how does one do that you ask? By posting high quality content that is original and captures your audiences attention.


However, as easy as this may seem, creating a schedule of new content that’s both creative and diverse can be a difficult task. Here’s a list of posts to help the next time a creative block sets in and you’re struggling to come up with a new idea.


Educational Posts               

  • Tips
  • FAQ
  • Industry research
  • Blog posts
  • Links to articles
  • Links to resources
  • Case studies
  • eBooks

Humanizing Posts

  • Behind the scenes
  • Throwback photos
  • Staff features
  • A day in the life
  • Pictures of company outings
  • User-generated content
  • Tutorials
  • Showcase a unique angle of your product

Promotional Posts

  • Testimonials
  • Product highlights
  • Customer or client spotlights
  • Partnership highlights
  • Event announcements
  • Offers for deals/coupons
  • Company specific news

Visual Posts

  • Videos
  • Infographics
  • Slideshare presentations
  • GIFs
  • Memes
  • Illustrations

Interactive Posts

  • Polls
  • Questions
  • Caption this
  • Fill in the blank
  • Contests
  • Trivia

Entertainment Posts

  • Quotes
  • Holiday posts
  • Fictional holiday posts
  • Comics
  • Fun facts about your brand or industry