American Society of Baking (ASB) is a community of baking professionals who have joined together to provide continuing education, networking opportunities and professional development. ASB is proud to announce the launch of its newly redesigned website at ASB worked closely with Kansas City- based digital marketing agency, YCS Marketing, to ensure the new and improved website would affectively appeal and engage current ASB members and prospective members in the Commercial Baking Industry.


YCS Marketing provided ASB with a website that offers users a modern design, simplified navigation structure, and enhanced rich content focused on the Association’s mission to bring together individuals in the grain-based food industry for professional development, recognition, education and leadership.


“Wow, it is not until you get inside the new website and start looking around that you realize what an incredible (and huge) job YCS Marketing did on our new website. The design is beautiful, and the navigation is straight forward,” said Kent Van Amburg, Executive Director of ASB. “Thank you for the countless hours that you have put into making sure that everything works as planned, the end result is truly amazing.”


The new site is now a virtual hub for ASB members and prospective members allowing them to access information such as: news, social platforms, member benefits, webinars, sponsorship opportunities, industry resources, scholarships, product development competitions, Baking Tech registration, event details, and more.