As one decade comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving.


Since the social media landscape is constantly changing, it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success.  However, staying up-to-date on the latest developments and data can safeguard any strategy, which is why we have put together a list of the latest social media statistics to help you decide the best social media marketing plan for 2020. These are the social media marketing statistics you need to know for 2020.


Instagram Marketing Stats

  • 1 billion people use Instagram every month (source)
  • 500 million people use Instagram Stories every day (source)
  • Instagram will reach 112.5 million U.S. users in 2020 (source)
  • 89% of Instagram users are outside the U.S. (source)
  • 37% of American adults use Instagram (source)
  • 72% of U.S. teens use Instagram (source)
  • 43% of U.S. women use Instagram (source)
  • 31% of U.S. men use Instagram (source)
  • 63% of Instagram users log in at least once per day (source)
  • Instagram users will spend an average of 28 minutes per day on the platform in 2020 (source)
  • 200 million Instagram users visit at least one business profile daily (source)
  • 130 million Instagram users tap on shopping posts every month (source)
  • Instagram’s potential advertising reach is 849.3 million users (source)
  • Brands pay Instagram influencers between $100 and $2,085 per post (source)
  • 73% of U.S. teens day Instagram is the best way for brands to reach them about new products or promotions (source)
  • Instagram will earn $12.32 billion in ad revenue in 2020 (source)
  • 75% of U.S. business will use Instagram in 2020 (source)


Facebook Marketing Stats

  • Facebook turns 16 in 2020 (source)
  • Facebook has 2.41 billion monthly active users (source)
  • Facebook is the world’s third most used website
  • 71% of American adults use Facebook (source)
  • 51% of American teens use Facebook (source)
  • 74% of Facebook users log in daily (source)
  • Facebook users spend 38 minutes per day using the platform (source)
  • 90 million small businesses use Facebook (source)
  • 87% of U.S. marketers will use Facebook marketing in 2020 (source)
  • An average Facebook user clicks on 11 ads per month (source)
  • 94% of Facebook’s advertising revenue comes from mobile (source)
  • The average engagement rate for Facebook posts is 3.6% (source)
  • The average engagement rate for Facebook video posts is 6.13% (source)


Twitter Marketing Stats

  • Twitter has 145 million daily active users (source)
  • 20% of Twitter’s daily active users are American (source)
  • 22% of U.S. adults use Twitter (source)
  • 44% of U.S. 18- to 24- year olds use Twitter (source)
  • 80% of U.S. tweets come from 10% of Twitter users (source)
  • 71% of Americans on Twitter are using it to read news (source)
  • 42% of Americans on Twitter are using it to discuss politics (source)
  • Twitter users are more likely to like brands that are inclusive and transparent (source)
  • Twitter ad engagement is up 23% (source)
  • Twitter ads with video are 50% cheaper in cost-per-engagement (source)
  • Tweets with hashtags get 100% more engagement (source)
  • People watch 2 billion videos on Twitter per day (source)
  • Tweets with video get 10x the engagement (source)


LinkedIn Marketing Stats

  • LinkedIn has 610 million active users (source)
  • The average LinkedIn user spends 17 minutes on the site per month (source)
  • 44% of LinkedIn users are women (source)
  • 38% of 25-34-year-olds use LinkedIn (source)
  • 33% of millionaires use LinkedIn (source)
  • 46% of the social media traffic visiting B2B company websites comes from LinkedIn (source)
  • 80% of social media B2B leads come from LinkedIn (source)
  • 89% of B2B marketers include LinkedIn in their digital marketing plan (source)

• Only 3 million LinkedIn users share content on a weekly basis (source)