In the world of social media management, the phrase “work smarter, not harder” definitely still holds true.


Given the everchanging landscape of social media, it’s no surprise that social media managers have a million tasks to juggle at once on a daily basis. However, with the right tools, your workload could become substantially easier.


Whether you’re looking for help with content creation, scheduling, analytics, or editing, we’ve rounded up our team’s favorite tools to add to your marketing toolkit.


1) Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. Users can choose from many professional designed templates and edit the designs and upload their own photos through a drag and drop interface.


2) Zapier

Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. This guide walks you through key concepts to help you get started with Zapier


3) Sprout Social

Sprout Social is a social media management platform. Sprout Social makes it much easier to manage several social media platforms in one place and can be a great solution for many brand social media managers.


4) Bitly

Bitly is a URL shortening service and a link management platform.



VSCO, formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools


6) Boomerang for Instagram

Boomerang from Instagram makes everyday moments fun and unexpected. Create captivating mini videos that loop back and forth, then share them with your friends.


7) Unsplash

Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.


8) Grammarly

Grammarly’s digital writing assistant helps more than 20 million people write clearly and effectively every day. Make your communication clear and effective, wherever you write with this innovative extension!