In the world of social media marketing, not all platforms are created equal. In fact, as marketers we know that each platform has a different purpose and offers us different ways to engage with their audience.
In addition to this, there are different user demographics for each platform. The same people are not on or as active across every social media network that is available. For example, some age groups are more engaged on one platform while some genders are more active on another. Therefore, understanding which platform your target audience exists on is crucialto the success of your campaigns.
With so many user demographics to keep track of, we have created aguide for you to reference the next time you need help finding which platform your target audience is most active on to better optimize your campaigns.