Marketing trends consume themselves almost as quickly as they begin. It seems like yesterday that direct mail marketing and newspaper ads were the hot trends; not to say that either of those still aren’t good to have in your toolbox of tactics, but they are just a little outdated. New emerging marketing trends for 2023 are forecasted to be a mix of the basicswith a dash of digital, well, maybe more than a dash, but you get the picture.
The marketing industry is fast-paced and is driven with a purpose to the ever-evolving customer. The desire to understand new and emerging marketing trends is centered on elevating customer or consumer experiences. 2023 will highlight personal connections to favorite brands, websites, or products, and loyalty will come from storytelling. The days are gone when a brand sells itself. This full circle has occurred because relationships have been redefined. Technology has given the typical person the power to be loud and become a brand ambassador with a post, tweet, or share.
New emerging marketing trends for 2023 are centered on being customer-focused, with an emphasis on improving experience and engagement on whatever platform they choose. To continue to be relevant in 2023, the keyword is content. Realistically, content marketing is part of the “basic marketing” mentioned above; however, in 2023, focusing on improving the content experience, whether by search or how it is presented to them, should be emphasized. By staying updated on your customer needs, you can leverage your content marketing strategy to focus on creating customer loyalty with effective SEO conversions. Highlighting organic SEO optimization will go a long way in generating new website visitors while supporting your loyal customers.
In the end, new emerging marketing trends for 2023 will focus on individualized and personalized suggestions based on what your customers search for, like, and need. The average consumer attention span is eight seconds, making seconds one through seven “go-time” to reach your loyal customers and attract new ones. Do you need a marketing refresh to get on board with emerging marketing trends for 2023? Visit us @YCS Marketing.com.