Reasons Why You Should Invest in Digital Marketing and PR During a Recession

On average, Americans check their phones 344 times per day, or one time every four minutes ( Break that down a little further to 85% of adults consume ads and news, as well as seek information digitally from their smartphones, computers, or other devices. The digital transformation was accelerated during 2020 with the desire to be connected 24/7, even more so than years prior. Reasons you should invest in your digital marketing and PR strategy during a recession begin with perspective.

Regardless of your marketing budget, the path to success isn’t the same for everyone. The opportunity for growth may present itself during the most inopportune times, such as an economic recession, which is tough on everyone. Yet that might be the ideal time to put your nose down and invest further in your digital marketing and PR campaigns. Becoming a trusted brand or product is created by connections with consumers. Consumers need to want to be a part of a brand enough that they want to spend their hard-earned dollars.

Digital marketing works around the clock. Investing in digital marketing and PR allows you to reach the exact audience you want on the platform they choose. This is a cost-effective way to maximize your marketing budget while reaching out to the masses. Consumer behavior has evolved over the past decade, basing their purchases on reviews or others’ experiences versus just on the product alone. Digital marketing and positive PR allow a company to interact with its customers, fix issues, and reward loyalty.

While investing in digital marking and PR during a recession or other challenging times seems contradictory, it might be the time to double down on your marketing dollars. Creativity is cost-effective, and digital never sleeps. Need help with your digital marketing and PR strategy? Visit us at