How B2C Companies Can Capitalize on Social Media Marketing Trends

The future of social media and its value in setting marketing trends is exciting. With an astonishing 59% of the world’s population using social media for an average of 2 hours and 29 minutes per day, it seems the perfect place for B2C companies to build brand awareness and interact with consumers (Source).

It is hard to remember the time when social media did not exist. Over the last decade, consumers have helped drive the growth of all social media platforms, and smartphones are the lifeblood. In 2020, 5.4 billion people owned a smartphone, more than those with running water, 3.5 billion (Source). This is an essential statistic because smartphones are the basis for understanding how to capitalize on social media marketing trends.

B2C or business-to-consumer companies are all about the consumer. The most popular social media platforms, Facebook, Instagram, YouTube, Pinterest, TikTok, and Snapchat, speak to many different audiences. With 3 billion active social media users via mobile, now is the time for B2C companies to capitalize on social media marketing trends (Source).

Ok, so you understand that social media marketing deserves its own line item on your budget, but now what? The elephant in the room is TikTok, with its 800 million active users. We are a few years out from the 60% spike in 2020, but it remains the most downloaded app. This is important because TikTok is geared toward creative, fast-paced, engaging content that drives a connection to its audiences. Adapting to this social media marketing trend might be a new thought for some companies, but It is safe to project that there will be a ripple effect on all other social media platforms, and most will want a part in it.

Reaching new audiences in 2023 via social media platforms will require authentic and snackable content mixed with well-placed personalized ads. Putting yourself in front of your target audience where they want to see you will help influence their B2C behavior. Interacting on social media will help create new relationships while fostering loyal consumers. Social media is showing no signs of slowing; if you need help creating a social media marketing strategy to keep you ahead of the trends, contact us at