Do you know how Google began without Googling it? We all depend on Google! If you haven’t already done so, Google started as a research project at Stanford by two Ph.D. students to help them find files on the Internet. Twenty-five years later, Google is the most trusted search engine out there. Google has blossomed into many different products and services and is the definition of top-of-mind awareness when choosing a search engine, email, and our topic of choice today, business reviews. The importance of Google reviews can be seen through the eyes of the consumer and the business.
The decision-making process of today’s consumers directly reflects the experiences people want to have. Granted, some don’t mind being the first person to purchase a product, use a service or visit a location, but the vast majority of people like to know what they are getting into before spending their money. There are four main review sites, Google, Yelp, Tripadvisor, and Facebook; however, according to ReviewTrackers data, 63.6% of consumers check Google reviews through Google Maps and Search before visiting a location (SOURCE). Let’s break this down a little further.
The importance of Google reviews:
Google reviews have given consumers a voice. Consumers crave transparency and have a sense of trust in online reviews that is second only to personal recommendations.
88% of consumers trust online reviews as much as personal recommendations.
68 % of consumers trust opinions posted online.
70% apply ratings filters to only see companies with 4-star ratings or higher!(SOURCE)
On a sour note, consumers are more likely to share negative or bad experiences than positive experiences. This is actually good news because it gives businesses a second chance if they respond promptly. Learning how to respond to negative reviews is as important as responding to positive customer feedback.
53% of consumers expect businesses to respond to a negative review within three-five business days.
45% of consumers reported they are more likely to visit a business if it responds to a negative review. (SOURCE)
Google reviews have kept businesses honest, making them take credit for positive and negative experiences. In return, consumers return the favor with four and five-star ratings, ranking them higher in SEO placement for others to see. Online reviews matter in today’s technology-driven world, don’t leave Google reviews to chance. Contact YCS Marketing to help get you on the five-star rating business plan.