You have worked diligently to build your brand, always putting your best foot forward, and success has followed, but this doesn’t mean you can rest. You want to stay on top; to do so, you must successfully reinforce your brand in the minds of the ever-evolving consumer. This breaks down to creativity, consistency, and communication. Enjoy reading these four tips to strengthen your brand successfully.
When you think of a fast-food hamburger place, what is the first image that comes to mind? This isn’t a test of loyalty or taste, just one of the most effective cradle-to-grave marketing strategies that exist…the golden arches on every corner are the first that come to mind. You want consumers to think of your brand’s image when a product is talked about, and you want to make your image visible in every way you can. Visual memory is a relationship you want to be a part of.
Brand Style Guide
Building your brand can be related to building your dream home. The process begins with laying a solid foundation (brand image), constructing your walls (brand vision and values, creating brand awareness and messaging), and topping it off with a roof to protect it all (brand loyalty). Now, stand on this roof and let the world know who you are and what you stand for! Creating a consistent message for team members and consumers of your brand will reinforce everything you want your brand to be.
We talk a lot about staying up-to-date in our blogs. Up-to-date websites, up-to-date presence online (including contact information, hours of operation, and address), and last but not least, up-to-date reviews. All of this equals a cohesive message to your consumers, letting them know they can depend on you to be there.
Technology has given your brand the power to communicate on any platform. Social media gives you a voice that engages your customers 24 hours/day, seven days/week. This is your chance to keep your brand top-of-mind awareness, reinforce your values, create a buzz of excitement with promotions, and show your humorous side. Communication is the key to any relationship, and consistent communication will reinforce why people like your brand.
Brand management is as important as your reputation. Showing your values through creativity and communication will create brand loyalty. If you are looking to rebrand or reinforce your brand, contact us at ycsmarketing.com.