Target Demographics Broken Down by Social Media Platform
(META, TikTok, LinkedIn, Reddit)
It is not a secret that understanding demographic data is essential to use social media platforms as a marketing tool effectively. Whether it’s the world’s largest social media platform or the new kid on the block, numbers don’t lie. Keep reading for a breakdown of target demographics for each social media platform.
META
The cornerstone of META’s digital universe is undoubtedly Facebook’s social network, which remains the most widespread social media platform. Having been around for almost two decades, Facebook has close to 3 billion active monthly users on a global scale. META’s rebranding also includes Instagram, WhatsApp, and Messenger. The takeaway is that META’s universe has not reached its full potential and is here to stay.
META’s (Facebook) largest audience:
- 54.3% of users identify as women
- 45.7% of users identify as men
- 5.6%of users are over 65 years old
- 49% of users are between 25 and 44 years old
- 86% of households with an annual income of over $100,000 are active FB users
- >1 billion people connect with businesses on FB each week
META’s (Instagram):
Instagram has a global audience of more than 2 billion active monthly users (globally), with 500 million daily active users. These numbers put Instagram in the big league with Facebook.
- 47.8 % of users identify as women
- 52.2% of users identify as men
- 60% of users are 18-34 years old
- 46% of households with an annual income of $80-100,000 are active Instagram users
- 60% of households with an annual income of $100,00+ are active Instagram users
TikTok
TikTok was launched in 2016 and exploded in 2020. There are an estimated 835 million users, with the largest audience belonging to Gen Z. Young adults (age 18-24) are 52.83% of creators. TikTok’s novelty has faded; however, its appeal to younger users remains.
- 57% of users identify as women
- 43% of users identify as men
- 47% of users are 10-29 years old
- 11% of users are 50+
- 37% of households with an annual income of $100,000 are active TikTok users (Non-influencer)
LinkedIn can be considered the professional’s social media platform. Boasting over 1 billion users in over 200 countries, LinkedIn is fulfilling its mission to “Connect the world’s professionals to make them more productive and successful.”
- 56.3% of users identify as men
- 43.7% of users identify as women
- 60% of users are between 25 and 34 years old
- 2% of users are 55+
- 60% of U.S. LinkedIn users earn $100,000 per year
Reddit is a unique social media platform that focuses on building a community to learn something new or network through forums or subreddits. It was founded 16 years ago and ranks as the 10th most popular social network, with 50 million daily active users worldwide.
- 36% of users are 18-29 years old
- 22% of users 30 -49 years old
- 10% of users 50+
- 62% of users identify as men
- 38% of users identify as women
- 26% of Reddit users earn $75,000 per year
In the world of marketing, social media has become an increasingly important platform for businesses to reach their target audience. Posting content on social media is not enough. To succeed, you must also understand the platform and your audience. By gathering and analyzing this information, businesses can create targeted campaigns more likely to resonate with their audience and drive engagement. Are you looking to break into a new social media network or platform? Contact YCS Marketing and let us help you reach your target audience.
Visit us at: ycsmarketing.com
