Creating Organic Content to Achieve Better SEO
By definition, search engine optimization (SEO) is improving your website to make it more visible to people searching for the products or services you offer. Despite rumors of its demise, SEO is still very much alive and well. It is constantly evolving and adapting to new trends, which means it will continue to be an essential factor in online marketing for the foreseeable future.
Google is the most popular search engine worldwide, accounting for approximately 84% of all searches. Although Google does not disclose its search volume data, it is estimated that the company processes about 99,000 search queries every second of every day. So, for the sake of this article, we will focus on creating organic content to achieve better SEO through Google’s eyes.
For a website’s content to be considered organic, it should be unique, creative, and provide value to the user experience. We will discuss internal and external links in more detail later, but organic content related to these links can increase your credibility and trustworthiness with Google. Why is this important? If Google trusts your website, it will achieve better SEO placement, which, in turn, leads to more credible leads for your site.
Let’s focus on the big three pieces of organic content and SEO placement:
Keywords
If your website gets lost, keywords are how you will be found. Google uses complex algorithms to evaluate content, and keywords are vital in this process. Successful keywords recognized are a mixture of relevant broad and long-tailed phrases. The more specific a person’s search query is, the more words they will use. For instance, searching for “fishing” is less specific than searching for “fly fishing in Arkansas.” To ensure that your content appears in relevant search results, strategically placing appropriate keywords throughout your content is essential. This can include the title, headings, subheadings, and body of text. However, it’s important to avoid keyword stuffing or overusing the exact keywords, as this may cause your content to be penalized and pushed to the second page of search results.
Content
Creating cornerstone content is an excellent opportunity to showcase your expertise. Write original, informative, and engaging content that delivers value to your audience. Optimize your content’s visibility for specific keywords by using them naturally in strategic locations. Including backlinks or inbound links to your content will also improve your SEO ranking. Backlinks are considered endorsements from other websites, which increases credibility, brand awareness, and website traffic.
User Experience
Search engines strive to offer users the most relevant and valuable results, intertwining search engine optimization and user experience. It is essential to ensure that your website is both a destination to visit and a pleasant experience to navigate with ease and quick response time. With the smartphone era in full swing, failure to optimize your website for mobile devices can significantly drop search engine rankings. A responsive design will make navigation a dream on both a desktop and a smartphone, allowing users to visit your website at their convenience seamlessly. Engage your audience in 2024 with personalized content like videos and surveys, and increase engagement time for better SEO results.
In conclusion, achieving better SEO placement comes with understanding the relevance of search engines’ desire to provide users with the best search results. Effective SEO techniques can only accomplish the ultimate goal of achieving higher visibility, conversions, sales, and revenue. If you’re seeing this, we’ve used the right keywords to get your attention. Contact YCS Marketing to improve your website’s SEO.
