Using GA4 Analytics and Google Ads to Target Potential Clients

Google Analytics 4 (GA4) and Google Ads are powerful tools that can help maximize your marketing campaigns, especially when working together. In a nutshell, linking GA4 and Google Ads will give you insight into the full customer cycle. Google Ads will drive relevant and qualified traffic to your website, and GA4 analytics provides detailed engagement data for your website traffic. Let’s take a closer look at how to use GA4 analytics and Google Ads to target your potential clients.

Marketing campaigns are empty promises if they aren’t targeted to the correct audience. Thanks to technology, marketing has evolved with instant analytics, allowing for tailored campaigns that connect with your target audience. GA4 analytics can serve as a tool to see what is working and what isn’t. It counts conversions from all traffic sources and mediums, measuring the results of your marketing campaign. If GA4 is used correctly, it can help create custom audiences, set up remarketing campaigns, track performance, and use predictive analytics to forecast future behavior. For example, a customer has shopped on your website but abandoned their cart. Through GA4 remarketing, ads will be shown to that person, encouraging them to return and complete their purchase.

By definition, Google Ads are paid online advertisements that allow businesses and website owners to bid on the chance to show an ad. Google Ads, on the other hand, only counts conversions that result from Google ad clicks and views. This is not the article to talk SEO; however, with close to 8.5 billion searches per day on Google, when utilized correctly, SEO, Google Ads, and GA4 can complement each other to achieve better results. Brands that accurately track their rankings, organic website traffic, and search placement can strategically use Ads to drive traffic and increase visibility by placing their website on page one following a Google search.

Using GA4 Analytics and Google Ads may seem like “one more thing,” but acknowledging the full customer cycle and how they interact with your marketing is the first step toward completing your goals. Let YCS Marketing take your marketing campaign to the next level. We’re good at creating complete marketing campaigns to reach your target audience using all the tools.

Contact us at