Where Can I Deliver My Retargeting or Remarketing Campaigns?

Are you curious about the effectiveness of retargeting or remarketing campaigns? Do you think it’s worth budgeting for them? Absolutely, you should! In fact, almost 97% of first-time visitors to your website leave without making a purchase. Retargeting can increase this return conversion rate by 38%. Retargeting or remarketing campaigns provide an opportunity to regain potential customers and sales. Depending on your target audience, budget, and objectives, there are various options available for delivering retargeting or remarketing campaigns.

Google Ads: Google’s Display Network allows you to target users who have previously visited your website or engaged with your app. You can create text, image, or video ads to retarget these users across various websites and apps within Google’s network.

Facebook Ads: Facebook offers powerful retargeting options through its Custom Audiences feature. This allows you to create custom audiences based on website visitors, app users, or engagement with your Facebook content and then deliver targeted ads to these audiences on Facebook and Instagram.

LinkedIn Ads: LinkedIn’s retargeting options enable you to target professionals based on their interactions with your LinkedIn Company Page, website, or previous ad engagement. This is especially useful for B2B marketing and targeting specific professional audiences.

Native Advertising Platforms: Platforms like Outbrain and Taboola enable you to retarget users with native ads across a network of premium publishers. These ads blend in with the content on the publisher sites, increasing the chances of engagement.

Email Retargeting: If you have collected email addresses from your website visitors or customers, you can retarget them through email marketing campaigns. Use personalized content and offers to re-engage subscribers who haven’t interacted with your brand recently.

Dynamic Retargeting: Many ad platforms, including Google Ads and Facebook Ads, offer dynamic retargeting options. These campaigns are designed to automatically display personalized ads to users based on the products or pages they viewed on your website. This not only increases the relevance of the ads but also boosts conversion rates, making it a highly effective strategy.

When selecting the best channels for your retargeting campaigns, consider your target audience, advertising budget, and the platforms where your audience is most active. Or, even better, let YCS® Marketing handle the task.

Visit us at ycsmarketing.com