How To Do Basic SEO For My Website
By definition, search engine optimization (SEO) is about improving your website to make it more visible to people searching for your products or services. Even the most basic SEO strategies can increase your business’s traffic, leads, customers, and revenue. Needless to say, SEO is a huge thing, and to be honest, SEO work is never done in Google’s eyes. Why are we talking about Google? Although Google does not disclose its search volume data, it is estimated that the company processes about 99,000 search queries every second of every day. That equates to roughly eight billion searches every day…
How To Do Basic SEO For Your Website.
Keyword Research
If your website gets lost, keywords are how it is found. Google employs sophisticated algorithms to assess content; keywords are integral to this process. Successful keywords encompass a mix of relevant broad and long-tailed phrases. The more specific a person’s search query, the longer the search terms they will use. For instance, searching for “baking” is less specific than “how to bake a chocolate cake.” To ensure that your content appears in relevant search results, strategically placing appropriate keywords throughout your content is essential. This includes the text’s title, headings, subheadings, and body. However, avoiding keyword stuffing or overusing the exact keywords is important, as this could lead to a penalty and decrease visibility in search results.
Content, Content, Content!
Creating cornerstone content is an excellent opportunity to showcase your expertise. Write original, informative, and engaging content that delivers value to your audience. Optimize your content’s visibility for specific keywords by using them naturally in strategic locations. Including backlinks or inbound links to your content will also improve your SEO ranking. Backlinks are considered endorsements from other websites, which increases credibility, brand awareness, and website traffic.
User Experience
Search engines strive to offer users the most relevant and valuable results, intertwining search engine optimization and user experience. It is essential to ensure that your website is both a destination to visit and a pleasant experience to navigate with ease and quick response time. With the smartphone era in full swing, failure to optimize your website for mobile devices can significantly drop search engine rankings. A responsive design will make navigation a dream on both a desktop and a smartphone, allowing users to visit your website at their convenience seamlessly. Engage your audience in 2024 with personalized content like videos and surveys, and increase engagement time for better SEO results.
The key takeaway is that basic SEO involves understanding the importance of search engines providing users with the best search results. Even basic SEO should be viewed as a long-term goal. Successful SEO techniques are essential in achieving higher visibility, conversions, sales, and revenue. If you are reading this, it means we have used the right keywords to capture your attention.
Contact YCS Marketing to get started with basic SEO for your website.
