What are the Top Trends in Digital Marketing Outlets?

The latest trends in digital marketing encompass a mix of technologies, social media platforms, and unconventional marketing strategies that didn’t exist just a decade ago. It’s an understatement to say that digital marketing constantly changes, and predicting the next big thing is difficult. Nevertheless, it’s crucial to anticipate upcoming digital marketing trends to keep your brand ahead of the competition. A few strategies to focus on include investing in the AI universe, social media trends, and building brand-focused communities.

Trend #1: Investing in the AI Universe

It is hard to imagine a world without searching on Google…not yet, anyway. Personal AI assistants will change how we receive and consume information.  Google thinks so, too, by the way, with the recent implementation of AI in the search query.  A key observation is the need for more than just content to achieve search engine optimization, i.e., visuals, images, short and long videos, trending topics, and concise expert blog posts.  AI algorithms can analyze vast amounts of data, allowing businesses to create personalized content, recommendations, and product suggestions customized for each user.

Trend #2: Social Media Trend

Social media itself has been an evolving trend; however, in this case, a social media trend looks like a new hashtag, a viral topic, a person of interest, or new and exciting ways to post content to attract followers. Keeping up with social media trends or, better yet, creating them yourself requires time, motivation, and a pure understanding of the community/space your brand fits into. Social media is still an untapped market that can reach and engage your target audience. Learning from influencers, listening to podcasts, and even asking for feedback from your followers are ways to set social media trends.

Trend #3: Building Brand-Focused Communities

In this connected world, people strongly desire to be part of a community full of “their people.” Fostering interactive and engaging brand-focused communities is about creating a space where customers can unite over shared interests. Like all relationships, the foundation is real-time communication; lucky for us, it can be instant and personalized through any social media platform. Brand-focused communities require attention to keep members active and excited, but their outcome is driven by being a part of a larger, welcoming, and safe community.

The key takeaway is that the current top trends in digital marketing differ from those at the beginning of the decade and likely will continue to evolve by the end of the decade. Staying on top of the biggest trends in online marketing is exactly what we do at YCS Marketing; let’s get the conversation started at ycsmarketing.com.