Let’s Use Geofencing to Create a Retargeting Campaign

In today’s competitive digital landscape, location-based marketing is crucial for businesses to stand out. Incorporating a geofence into your marketing strategy can be a highly effective approach. It is a powerful tool that ensures your advertisements reach the right audience at the right time. Now, let’s talk about using geofencing to create a retargeting campaign.

Retargeting is a flexible marketing strategy aimed at re-engaging potential customers who have shown interest in your brand but have yet to make a purchase, and geo-fencing is the epitome of the right time, place, and message marketing tool. Geofencing and retargeting work exceptionally well together when used as a combined strategy.

How to Use Geofencing for a Retargeting Campaign

  • Define Your Target Zone: Set your radius to activate the geofence when customers enter or leave.
    • Your business location
    • Events or conferences
    • Competitors’ location
    • Relevant retail areas
    • Sporting events and concerts
    • Festivals and fairs
    • Fundraisers and benefits
  • Create Compelling Ads to Target Different Zones: Tailor each advertisement to the customer’s mindset.
    • Own Location: “Enjoyed your visit? Come back for an exclusive discount.”
    • Event: “Loved the event? Take it to the next level with our offers.”
    • Competitor: “We offer better deals! Come check us out.”
  • Set Up Geofencing with Retargeting Pixels:

Collaborate with a geofencing provider like YCS Marketing® to establish virtual boundaries and monitor foot traffic within these zones. Schedule your ads (dayparting) to target your specific audience at optimal days and times. Finally, implement retargeting pixels on your website, mobile app, or partner advertising platforms such as Google Ads or Facebook to capture the information of visitors who enter the geofenced area.

Still not convinced you need geofencing? According to Deloitte’s Global Mobile Consumer Survey, Americans check their phones an average of 52 times daily; your customized ads will never be missed. As a digital marketing agency, YCS Marketing® has you covered. We offer a range of services, including brand management, content creation, mobile app solutions, and geofencing.

Visit us at ycsmarketing.com to get the conversation started.