Make Sure You Are Prepared for Your Holiday Ad Campaigns

Just yesterday, we were discussing the beginning of the school year or even Halloween, and now the holiday season is already upon us. Whether you’re filled with holiday spirit or missing that cheer, this time of year can significantly affect revenue goals for nearly all B2C businesses. According to the latest NRF report, holiday retail sales are expected to top $989 billion, with both online and in-store sales; furthermore, ensuring you are well-prepared for holiday advertising campaigns should be a top priority. Here are some simple tips for a successful season.

Don’t Stress

  • Go back to Marketing 101. The holidays are not a time to experiment with a rebrand or “brand new” look. You have spent months or even years building relationships and creating customer loyalty. Don’t waste it!
  • Plan! This is the time of year to focus on working smarter rather than harder. Create content that can be utilized across multiple platforms, saving time and money while delivering a consistent message.

Keep it Simple

  • Try to avoid getting swept up in the chaos of holiday advertisements and focus on what you know, especially if this is your first holiday season.
  • If you have had measurable success throughout the year with a particular type of ad, keep it, but try adding a little holiday spirit to it.
  • Avoid last

Remain True to Your Target Audience

  • The number one piece of advice for all businesses is to remain true to their target audience. During the holiday season, keep their attention and reward their loyalty.
  • The purchasing journey for repeat customers differs significantly from that of new customers, so consider both when developing your plans.

With the holidays approaching quickly, holiday ad campaigns are in full swing. Whether you’re reading this blog to confirm that you’re on the right track or to start planning for 2025, at YCS Marketing®, we recognize that not all marketing strategies are created equal. We know how to optimize your content with your customers in mind, and we will craft a holiday ad campaign plan that will deliver results.

Visit us at ycsmarketing.com