How to Use Social Media for Local Marketing and Brand Awareness

The word “strategy” is an understatement when it comes to using social media as a tool for local marketing and brand awareness. Social media plays a role at nearly every stage of your potential customers’ journey, and knowing how to leverage it will establish the foundation for local marketing and long-term brand recognition.

Brand Awareness Defined:

There is no longer just one option for nearly any product; brand awareness is about standing out enough so that customers remember you when it counts. Consistent and memorable messaging gives a brand a voice and visual identity, inspiring customers to buy and share with friends, family, and their social media community.

How to Use Social Media:

We all know one friend whose personality is like gold: funny, dependable, sometimes quirky, and really fun to be around. Social media is your opportunity to become that one friend…for everyone.

  • Personality: Don’t be boring. People want to connect with a brand and community that makes them feel good. Be fun, maybe a little sassy, but never boring.
  • Consistency: In the world of social media, you snooze, you lose, or you become irrelevant. 74% of consumers feel brands should post one to two times per day (source). This is the time to up your game with posting on all platforms.
  • Lasting Impression: A primary goal of using social media for local marketing and brand awareness is to encourage consumers to press ‘follow,’ and then it’s game on. Create a lasting impression on your followers with exclusive deals, promotions, and new products.
  • Respond: Customer service continues to be paramount, and having the speed of social media to provide it is like having a VIP fast pass at a theme park…easy. According to a recent study, nearly 76% of consumers appreciate companies prioritizing customer support, and 70% expect personalized responses (source).

Consumers browsing social media to compare brands or products is similar to shopping at a mall or looking for businesses in the Yellow Pages, but it’s much easier. Investing marketing dollars in social media is effective because your target audience is actively searching for you. At YCS Marketing®, we know a thing or two about using social media for local marketing and brand awareness. Let’s get the conversation started. Contact Us atycsmarketing.com