Top Benefits of Geo-Fencing for Seasonal Promotions

 

Geo-fencing might be one of our favorite things to talk about. Today’s topic is right out of the geo-fencing playbook…how to use seasonal promotions. The top benefits of geo-fetching for seasonal promotions come down to precision, timing, and relevance. Let’s take a closer look at some benefits of geo-fencing and practical seasonal examples.

Geo-fencing Benefits

*Hyper-Targeted Marketing*

Geo-fencing uses every marketing dollar to its highest potential, only targeting people physically near your business.

*Real-Time Engagement*

Geo-fencing allows you to reach people at the exact moment they are ready to buy. For example, “Today only – 25% off backpacks” is sent to phones near a retail store the weekend before school starts.

*Competitive Edge with high ROI*

Targeting customers near competitors with hard-to-beat deals improves the chances of immediate action.

*Data*

The one thing we love more than geo-fencing is results backed up by data. Geo-fencing allows you to track response rates by location and time, helping you refine future campaigns.

 

How to use Seasonal Promotions

First, tap into the location; second, evoke an emotion.

January – New Year, New You

  • Geo-Fence: Local gyms, fitness stores, and health and wellness events
  • Offer: “Show this ad for a free fitness consultation.”
  • Why it Works: People are actively thinking about self-improvement in January.

May – Mother’s Day and Graduation

  • Geo-Fence: Restaurants, salons, malls
  • Offer: “Show her how much you love her. With this ad, receive a free gift with purchase.” Or, “Bring your grad, and receive a free appetizer.”
  • Why it Works: Pairs emotion-driven holidays with ideas and experiences.

October – Halloween and Oktoberfest

  • Geo-Fence: Costume stores, haunted attractions, breweries, and distilleries.
  • Offer: “Spooky Savings! Come in today and receive 15% off one costume or item.” Or, “New seasonal flavor released TODAY only. With this ad, receive one free tasting.”
  • Why it Works: Creates a sense of urgency.

December – Holiday Shopping and New Year’s Eve

  • Geo-Fencing: Shopping areas, event venues, and hotels
  • Offer: “Last-minute shopping? Enjoy 10% off one item with this ad.”
  • Why it Works: Last-minute shoppers need all the help they can get.

Seasonal promotions and geo-fencing complement each other like fall and pumpkin spice or movies and popcorn. Are you looking to add geo-fencing to your marketing plan? Look no further. YCS Marketing is a geo-fence expert.

Visit us now @: ycsmarketing.com