How a Well-Designed Website Can Improve Your Brand’s Credibility
Let’s face it. Life is digital. Some might even view 2025 as the start of a digital dark age, meaning that without internet access or some form of technology, life is more challenging to navigate. As a result, your website may be the only point of contact your brand has with customers. In this blog, we will discuss the importance of well-designed websites and how they can boost brand credibility.
First Impressions
50 milliseconds…is the amount of subconscious time that a website is given before a visitor decides to scroll, click through, or leave. When we say first impressions matter, they matter.
Your website should be:
- Clean and Simple: Clean layout, high-quality visuals, easy-to-read content, and consistent branding.
- User Experience (UX) with Gestalt Principles: What are those? Read HERE. With a well-designed website, a visual hierarchy naturally guides the UX, prioritizing elements from most to least important.
UX is the Cornerstone of Credibility and Trust
An intuitive experience is easy to navigate, fast, and must be mobile-friendly. If any of those three are missing, a user is less likely to engage with your website, and this decreases conversion, period.
- Navigation: We touched on this above, but a logically organized hierarchy in your website layout will naturally guide the user to what they are looking for.
- Speed: Speed is widely regarded as the currency of the Internet. Nothing kills interest faster than a website that won’t load. The timekeepers at Google state that the majority of users expect a website to load in under THREE seconds. If you think people will wait for your website, think again. A recent study stated that slow-loading websites result in an annual loss of $2.6 billion in sales.
- Mobile Responsiveness: 98% of people own a smartphone. This requires no further explanation.
Consistency
It is human nature to trust through familiarity, and that begins with consistent messaging across all platforms. When visitors arrive on your website, consistency in colors, tone of voice, branding, and logo is crucial.
The takeaway is that, in today’s digital world, your website design may be your only point of contact. By focusing on elements such as first impressions, UX, and consistency, you can improve your brand’s credibility, enhance audience trust, and increase your conversion rate. Are you looking to improve your website design, build brand credibility, or add a little of Gestalt’s Principles? Contact YCS Marketing® today to start the discussion.
