How to Use Social Media Insights to Improve Your Marketing Strategy
There’s something about understanding an audience well enough to interpret behaviors, insights, and engagement in marketing that, when done well, feels a bit like a superpower. The past decade has brought constant changes in marketing strategies, with both successes and failures; however, one thing remains constant: the need to effectively communicate with your audience. This blog will discuss how to use social media insights to improve your marketing strategy.
Social Media Insights Defined:
Social media insights offer a peek into your audience’s mind. Do they like your company, products, or services? What kind of engagement on which platform is the most effective? This data goes beyond likes and shares; it’s what actually drives those numbers. Let’s break it down by insight descriptions.
- Audience/consumer profiles:
70% of adults spend, on average, two hours per day interacting with social media. Of course, the type of social media platform varies based on demographics, but two hours is a lot of time to start checking off marketing touchpoints. Audience insight will help you understand a person’s interests, behaviors, and, if any, influencer affinity.
- Engagement:
Engagement insights genuinely reveal the behavior of your targeted audience and the success of your social media posts. You can see which ads led to likes, shares, and most importantly, conversions. Utilizing this data will help you refine or shift gears to focus on higher engagement.
- Publish:
There is a time and place for everything, including posting and publishing on social media. By understanding when your target audience is most active on social media, you can schedule posts more effectively and efficiently.
- Competition:
It never hurts to understand your competition’s strengths and weaknesses to help you optimize your marketing strategy.
- Social Listening:
This is fundamentally about customer service. Understanding how your audience perceives your brand, reviewing and responding to comments, and considering public opinions as a whole will help shape your marketing campaigns to foster a stronger community, ultimately leading to conversions.
Social media insights offer real-time data that can help you define and achieve your marketing goals. If you’re looking to enhance your social media performance, YCS Marketing specializes in improving marketing strategies by effectively integrating social media insights—it’s our superpower!
