How to Drive Traffic to Your Website With Social Media Content

To no one’s surprise, a recent study indicated that 94% of the world’s internet users use social media. On average, people spend 2 hours and 24 minutes on social media daily (not accounting for age). One step further, the world collectively spends 11.5 billion hours on social media platforms daily! With Facebook and YouTube curating the lion’s share of users, one thing remains clear: investing in social media content to drive traffic to your website is a reliable and effective marketing strategy…to say the least. Let’s explore at a  high-level how to inspire curiosity clicks with content rather than click-throughs on your website.

Using social media to get results comes with understanding the territory. Now, don’t get us wrong, we love a good statistic to highlight the power of using social media. However, habits change, behaviors and trends shift, and new platforms appear and disappear before you can get the hang of them. It always comes down to the basics: create a goal, be creative, be efficient, be consistent, and don’t be afraid to change.

Create a Goal: Content with a purpose can drive traffic. Meaning, do you want the user to read a blog post, learn about a product or service, or do you want them to purchase directly from your website? If you don’t give users a clear next step with directions, they usually won’t continue. For example, “Click here to read the full blog” is pretty cut-and-dry about your intent.

Be Creative: With 94% of the world’s internet population using some form of social media, the likelihood of someone scrolling right past your content is pretty high…make them want to stay, learn more, and better yet, share! Social media posts are like creative teasers without all the details; that is what your website is for. Spark interest.

Be Efficient: Posting efficiently not only benefits you but also helps create a consistent voice. Every platform handles links differently, but it is important that all links are easy to find and point to the same destination. On that note, when you post matters. Check your platform’s insights to see when your audience is online, and schedule your posts for those times. Not even great content will get clicks if no one sees it.

Be Consistent: Consistency helps people trust you. If you’re sharing a blog, guide, or landing page, use images that match the page’s look and topic. When people see something familiar after clicking, they’re more likely to stick around.

Change:  There are some pretty great analytics tools across all platforms; use them. Ask questions such as, which posts lead to the longest time on the website, or which platforms sent the most traffic? Focus on what’s working and improve that strategy, leaving out the guesswork.

It goes without saying that getting users to your website is the first step. A well-designed website can improve your brand’s credibility and convert traffic into customers. Social media works best for driving traffic when your content has a clear purpose, sparks curiosity, and is easy to act on. With a solid strategy, your posts can reliably bring the right people to your website at the right time.

Need help driving traffic to your website with social media content? Find us at ycsmarketing.com, and let us make every click count.