It’s hard to imagine life without social media. There are platforms to fit just about anyone’s lifestyle, making posting, tweeting, liking and friending daily mantra’s. The difference between Facebook, Instagram and Twitter may seem insignificant in the grand scheme of it all, but they are all unique in their idiosyncrasy’s, including functionality, perception and posts. The collision of social worlds is inevitable as the majority of people use more than one platform. Below is a short and sweet description of the differences between Facebook, Instagram and Twitter because the one thing we all have in common is a 2 minute attention span
Let’s look at Facebook, the grandparent of social media. Yes, they have been plagued with scandals in the recent months and years but it is still the most widely used social network platform. Mark Zuckerberg, CEO recently stated that Facebook has 2.2 billion monthly active users, with 1.35 billion users logged in every day. Facebook is still a community that lets a user connect on a personal level, but also with brands and companies unique to them. Because of these target audiences, the market has become saturated. Facebook truly has to work harder than other platforms to identify and engage customers, earn likes and ultimately see a return. Understanding buyer demographics and how to use Facebook ads to establish a deeper connection creates loyalty and valuable lifetime customers.
Instagram: Instagram is the emotional member of this social media family. In 2012 when Facebook purchased Instagram for $1 billion in cash and Facebook stock many were baffled, but the reality of it was quite simple. Since its inception in 2010, Instagram is consider the most engaging social media platform available. Instagram allows users to express themselves with real experiences and create genuine interactions without distractions, keeping users focused on the content. Instagram boasts 1 billion monthly active users, 500 million daily users, and 80 million photos shared on average per day. Content through pictures speaks to a users emotions, but ultimately the user never leaves the app. Brand awareness and loyalty is very easily achieved by advertising within Instagram.
Twitter: Twitter can be considered the talkative younger, but really older sibling to Instagram, with a launch date in 2006. Twitter hosts 316 million monthly users and 500 million Tweets are sent per day and the demographic of its users are nearly identical to that of Instagram. Twitter is a platform for conversation; fast, concise and controlled posts. Utilizing Twitter as an advertising tool creates an urgency for your brand by taking advantage of unique and creative ways to reach a target audience. Generally speaking, advertising on Twitter to increase your brand awareness and create more loyal users is free, so for a company, it’s a no-brainer; however, it requires commitment and follow through to keep audiences engaged.
As social media giants, the difference between Facebook, Instagram and Twitter is purely analytical. Each platform has a place in the emotion and minds of the modern world. If you need help discovering the social media marketing strategy that fits your business, call us. At YCS Marketing agency, we are true entrepreneurs and understand the need for innovative strategies to reach target audiences, tell your story, and promote your brand.
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