Search Engine Optimization, in simple terms, plays a big part in how we attract the right visitors to your website. Research shows most people pretty much know what they want before they engage with potential vendors/suppliers. In fact, the majority of consumers start with a Google search and if you’re not coming up when they’re at this research stage you’re not likely to be in their minds when they’re ready to buy.
When considering SEO you need to measure the cost of doing it against the cost of not doing it and take into account your existing customer acquisition costs. Then we would need to create a strategy plan to get your website in front of the right people at the right time and explore what tactics will best deliver on this strategy. The tactics might involve blogging, creating videos, infographics, it depends on where most of your customers look for information online (Google, LinkedIn, Press Releases, Infographics, Articles, Videos, etc.).
You may already know that having an online presence impacts the success of your business operation. A point you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Major search engines like Google & Bing are constantly updating the algorithms they use to prioritize searches, which means ongoing SEO is very important. Here are some of the reasons why you need an SEO expert to help you structure your online presence to reach its potential.
- Calls Attention to Your Website
- Means Designing the Right Meta Descriptions and Title Tags
- Helps You Navigate the Ranking Factors
- Aids in Building Your Credibility
- Enhances Your Ability to Compete with Other Brands
- Increases the Odds of Getting Your Site Bookmarked
- Aids in Evolving Your Online Presence
There is no doubt that SEO is important to the success of your business. Working with a professional who understands SEO will help you achieve first page rankings, improve your reputation on social networks and be in a position to capture the attention of more consumers.
For a comprehensive explanation of Search Engine Optimization and how we can help your business, contact us at 816-569-0135.