Social Media Statistics You Need to Know

Social Media Statistics You Need to Know

Social Media Statistics You Need to Know

Social Media Statistics You Need to Know for 2021 

As one year comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. 

Since the social media landscape is constantly changing, it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success.  However, staying up to date on the latest developments and data can safeguard any strategy, which is why we have put together a list of the latest social media statistics to help you decide the best social media marketing plan for 2021. These are the social media marketing statistics you need to know for 2021. 


Instagram Marketing Stats 

  • 1 billion people use Instagram every month
  • 88% of Instagram users are outside the U.S.
  • 51% of Instagram users are female and 49% male 
  • Average amount of time users spend on Instagram perday is 30 minutes 
  • 81% of people use Instagram to research products and services 
  • 130 million Instagram users tap on shopping posts every month
  • 500 million Instagram users use Stories every day 
  • 50% of Instagram users have visited a website to make a purchase after seeing a product or service 
  • .96% is the average engagement rate for a post by an Instagram business account 
  • Instagram turned 10 years old in 2020
  • Instagram is the 9thmost popular Google query 
  • Instagram has the 4thmost users of any mobile app
  • 14% of U.S. adults have never heard of Instagram
  • 200 million Instagram users visit at least one business profile daily 
  • Over 1 million Instagram posts each day mention the word “meme” 
  • 90% of Instagram users follow a business 
  • Instagram business accounts see an average 1.46% monthly followers growth  
  • 50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram
  • Instagram’s potential advertising reach is 1.16 billion users 
  • Instagram will earn $18.16 billion in ad revenue in 2020 
  • 4 million businesses use Instagram Stories ads monthly 


Facebook Marketing Stats  

  • Facebook has 2.74 billion monthly active users 
  • Facebook reaches 59% of the world’s social networking population 
  • Facebook is the world’s third most visited website 
  • Facebook is the second most downloaded app 
  • Facebook turns 17 years old in 2021
  • 57% of Facebook’s audience is male and 43% female 
  • 32.4% of Facebook’s audience is aged 25-34 
  • 95% of the U.S. population over age 12 uses Facebook
  • Only 8.9% of Facebook’s audience is in the U.S. 
  • Facebook users spend 34 minutes per day using the platform 
  • 79.9% of Facebook users only access the platform on a mobile device 
  • 80.5% of mobile Facebook users access the app on Android 
  • 36% of people get news from Facebook
  • The most discussed moment on Facebook in 2020 was the death of Kobe Bryant 
  • 500 million people use Facebook stories daily 
  • 1.3 billion people use Facebook Messenger 
  • 1.8 billion people use Facebook Groups 
  • An average Facebook user likes 12 posts per month 
  • 96.3% of Facebook users use at least one other social media platform(90% of them use YouTube, 73% use Instagram and 52% use Twitter)
  • 54% of American social media users say Facebook is the platform they use most often 
  • 42% of businesses on Facebook are based in the suburbs 
  • 2/3 of Facebook users visit a local business Page at least once a week 
  • Facebook has an advertising audience of 2.14 billion 
  • An average Facebook user clicks on 12 ads per month  
  • The average engagement rate for Facebook posts is 0.18% 


Twitter Marketing Statistics   

  • Twitter has 187 million monetizable daily active users 
  • 70% of Twitter’s users are male and 30% are female 
  • Twitter’s largest audience of users are 25- 34 years old 
  • 59% of Twitter users regularly get news from Twitter 
  • Twitter has an advertising audience of 353 million 
  • 90% of the U.S. population is familiar with Twitter (even if they don’t use it) 
  • Twitter is the 6thranked mobile app 
  • Twitter turns 15 in 2021 
  • 68.7 million or 19.4% of Twitter’s users are based in the U.S. 
  • 21% of adults in the U.S. use Twitter 
  • 42% of U.S. Twitter users have a college degree 
  • 99% of Twitter users also use at least one other social network 
  • 9.6% of U.S. adults significantly increased Twitter usage during the pandemic 
  • 92% of U.S. tweets come from 10% of Twitter users 
  • The median user tweets once a month, while the most prolific Twitter users tweet 157 times a month 
  • Twitter ads can reach 5.8% of the world population over age 13 
  • #COVID19 was the most-used hashtag of 2020, was used nearly 400 million times 
  • There were 7,000 Tweets about TV or movies every minute 2020 
  • There were 2 billion Tweets about sports in 2020 


LinkedIn Marketing Statistics  

  • LinkedIn turns 18 years old in 2021 
  • LinkedIn is the most trusted social network in the U.S. 
  • LinkedIn has 722 million members 
  • 57% of LinkedIn users are men, and 43% are women 
  • 76% of LinkedIn’s users are outside the U.S. 
  • 59.9% of LinkedIn’s users are between 25 and 34 years old 
  • 40% of LinkedIn users change their job, company, or industry every 4 years 
  • 40 million people use LinkedIn to search for jobs each week 
  • 3 people are hired through LinkedIn every minute 
  • LinkedIn saw a 55% increase in conversations among connections in 2020 
  • Content creation on LinkedIn increased 60% in 2020
  • 57% of LinkedIn’s traffic is mobile 
  • LinkedIn has 15x more content impressions than job postings 
  • 30% of a company’s engagement on LinkedIn comes from employees 
  • Employees are 14x more likely to share content from their employers than other types of content on LinkedIn 
  • LinkedIn posts with images get 2x higher engagement 
  • An ad on LinkedIn can reach 13% of the world’s population 
  • LinkedIn’s ad reach grew by 25 million people in Q4 2020
  • LinkedIn ads offer more than 200 targeting characteristics 
  • 55 million companies are on LinkedIn 
  • 96% of B2B content marketers use LinkedIn for organic social marketing 
  • 80% of content marketers use LinkedIn ads

Please let us know if you have any questions or if we can help you with your social media presence. Contact us at

YCS Marketing
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