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Brand Strategy

The Power Of Your Brand

Branding is the most important aspect of any business, large or small, B2C or B2B.  An effective brand strategy gives you a major edge in increasingly competitive markets.

 

Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind.  The purpose is to attract and retain customers.

 

Keep in mind, consumers are exposed to so many different brands and so much advertising that they’ve learned to filter out most generic brands and communications and instead demand experiences relevant to their specific needs and interests.

 

Our digital marketing consultants have the expertise and training necessary to help guide our clients through the brand process.  To get started, here is a list of topics and questions you need to consider before launching a brand:

 

Identify Target Market

What type of customers are you trying to attract?  The success of your company’s branding efforts will rely on the customers you are pursuing.

 

Legalities

Research your ideas so you do not infringe on another company’s brand.  Developing your brand is a long term investment.  Register your trademark legally to protect your company’s name from imposters and possible customer confusion.

 

Brand Definition

What does your brand do for your customers?

 

Brand Identity

What words/attributes describe your brand?  How do customers see you?

 

Brand Equity

Why do you do this?  Are you top of mind?  Do people know you and what do they think of you?

 

Logo & Color Scheme

Choose simple color choices and an easy to read font for your company logo.

 

Catchy Tagline or Jingle

What does your company offer to help a consumer?  You can turn a tag line into a jingle and your company will become the one consumers will remember.

 

Celebrity Endorsements

Create visual ads or commercials using a recognized person or character to grab the attention of a customer and so they remember you.

 

It’s important to keep your brand consistent through all of your marketing materials; so customers will remember who you are, take you seriously, and see you as being professional.

Robin Gearheart
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