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A Don Draper Worthy Lesson In Marketing

Apr 15, 2015 | No Comments
A Don Draper Worthy Lesson In Marketing

Mad Men, AMC’s cult favorite about the ambitious women and men of New York’s Madison Avenue advertising scene in the 1960’s, will be coming to an end in just a few short weeks. As I wipe my tears away thinking about Sunday nights no longer filled with the creative minds at Sterling Cooper & Partners, read more…

How to recover from a social media disaster

Apr 8, 2015 | No Comments
How to recover from a social media disaster

Ugh. You’ve really done it this time. You have managed to anger a group of people who only yesterday, liked you. You must be in Junior High, right? Wrong. You’re a social media manager. With today’s technology and convenient app account management, it is easier than ever to post to the wrong account. And because read more…

Why B2C marketing is a lot like dating…

Mar 7, 2015 | No Comments
Why B2C marketing is a lot like dating…

Because empty pick-up lines won’t get you very far… Authenticity is often hard to come by. We spend so much time working an angle to present a particular “front” as to who we are, what we know and the impression we want to leave that we miss out on the opportunity for personal growth and meaningful interactions. read more…

They like us, they really like us!

Feb 10, 2015 | No Comments
They like us, they really like us!

The best part of our day is when we are able to connect with our clients and meet their marketing needs. Whether we create a successful strategy, interesting content, entertaining images or develop a website that they desperately needed, we LOVE what we do and it shows! Thanks to Cody Vet for the kind words! Check out their website to read more…

How To Better Understand Your Customers’ Social Identities

Feb 5, 2015 | No Comments
How To Better Understand Your Customers’ Social Identities

Recently, while doing research I came across this article from the Harvard Business Review titled, “Why Your Customers’ Social Identities Matter”. This article caught my interest because it talks about how our different social identities have a major influence on the decisions we make as consumers. Since these identities shape our decisions, businesses should adjust read more…

Is Instagram A Good Fit For Your Business?

Jan 27, 2015 | No Comments
Is Instagram A Good Fit For Your Business?

Social media is one of the most powerful marketing tools small businesses can use to build and strengthen their brand. Facebook, Twitter and LinkedIn are the go-to platforms for businesses to promote their brands, but having a presence on Instagram is becoming just as important. Here are a few key questions to ask yourself when read more…