Social Media Marketing Holidays to Add to Your Content Calendar We all know how difficult it can be to create and curate content, but some of the easiest posts to fill your calendar with are holidays. While many are already aware of our traditional holidays, there are also social media holidays worth celebrating that you may not be familiar with. So what is a social media holiday? A social media holiday can...
Read More
The Benefits of Social Media for Growing Your Business As we all know, 2020 was the year businesses were forced to rapidly change their marketing strategies. Between global lockdowns, budget cuts, and uncertainty all around, many brands scrambled to implement new practices to stay afloat. Many brands took this time to prioritize and refocus on their social media marketing strategy. Social media allows marketers to connect and engage potential customers...
Read More
All About Facebook’s New Insights Goodbye Facebook Analytics. In an effort to consolidate the platforms various business tools, Facebook announced the retirement of its official Facebook Analytics tool as of June 30, 2021. For those of you who are no stranger to Facebook and their never-ending list of changes this announcement should come as no surprise. The Facebook Analytics tool was originally created as a way for marketers to combine data from key Facebook components such as business pages, Facebook pixels, ads, and discover insights about the user...
Read More
How to Verify Your Social Media Profiles Standing out on social media can be a challenging task, but one of the easiest ways marketers and brands can get a leg up on competitors is through profile verification. While the steps to request verification are simple, becoming approval-worthy usually takes time and patience. Verified social media accounts are usually marked by a blue checkmark symbol. When social media verification was first introduced it represented status and was reserved for celebrities and...
Read More
Social Media Statistics You Need to Know for 2021 As one year comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. Since the social media landscape is constantly...
Read More
Social Media User Demographics Guide In the world of social media marketing, not all platforms are created equal. In fact, as marketers we know that each platform has a different purpose and offers us different ways to engage with their audience. In addition to this, there are different user demographics for each platform. The same people are not on or as active across every social media network that is available. For example, some age groups are more...
Read More
Top Social Media News Outlets for Digital Marketers to Follow While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. With a constantly changing landscape it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success. One way to safeguard any social media strategy is to make sure you’re staying up to date on the latest...
Read More
Social Media Terms & Definitions You Need to Know in 2021 Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...
Read More