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Social Media Terms and Definitions

Social Media Terms & Definitions You Need to Know in 2021    Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...

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what are social media metrics

Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many.  Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns.     Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...

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Social Media Marketing Tools

In the world of social media management, the phrase “work smarter, not harder” definitely still holds true.   Given the everchanging landscape of social media, it’s no surprise that social media managers have a million tasks to juggle at once on a daily basis. However, with the right tools, your workload could become substantially easier.   Whether you’re looking for help with content creation, scheduling, analytics, or editing, we’ve...

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Best times to post to social media

Any business can use social media as a tool to establish its brand while selling its products or services, but not every business has success. Creating high-quality content that captures your audience's attention is a key component to every social media strategy but knowing what to post is only half the battle. In order to have success, you need to get noticed, and in order...

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Google My Business

In today’s world Google is an important part of everyone’s lives.  In fact, one of the first places consumers go looking for products or services is Google search. When these consumers go to search for your local products or services, what is the easiest and fastest way to make sure your business name appears in the search results? Having a Google My Business listing.   So, what is Google...

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social media marketing

As one decade comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving.   Since the social media landscape is constantly changing, it is hard to guarantee the...

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Gen Z Consumers

The Gen Z generation, born between 1995-2012, has grown up in a socially connected, free Wi-Fi world.  There is no need to wait for anything, whether it is an answer to a simple question or filling out an application for a loan.  The thought of daily existence without some sort of digital interaction or connection is not far from a nightmare for most of this...

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American Society of Baking Launches New and Improved Website

American Society of Baking (ASB) is a community of baking professionals who have joined together to provide continuing education, networking opportunities and professional development. ASB is proud to announce the launch of its newly redesigned website at www.asbe.org. ASB worked closely with Kansas City- based digital marketing agency, YCS Marketing, to ensure the new and improved website would affectively appeal and engage current ASB members...

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