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Social Media

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“We don’t have a choice on whether we do social media, the question is how well we do it.” - Erik Qualman   Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success.   In order to have success, you need to get noticed, and in order to get noticed it’s important to create content...

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facebook__visual strategy

In the world of social media marketing, the phrase “a picture is worth a thousand words” takes on a whole new meaning. Today, the news that fills the feeds of our favorite social networks is often lost in the clutter if it’s not easily digestible or captivating as we quickly scroll through the screens of various devices. So, how can you keep your brands content...

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draper blog post

Mad Men, AMC’s cult favorite about the ambitious women and men of New York’s Madison Avenue advertising scene in the 1960’s, will be coming to an end in just a few short weeks. As I wipe my tears away thinking about Sunday nights no longer filled with the creative minds at Sterling Cooper & Partners, I realized that while the show may be over, many...

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facebook_social_media disaster

Ugh. You’ve really done it this time. You have managed to anger a group of people who only yesterday, liked you. You must be in Junior High, right? Wrong. You’re a social media manager. With today’s technology and convenient app account management, it is easier than ever to post to the wrong account. And because it’s social media, it can spread like wild fire and suddenly...

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facebook__instagram

Social media is one of the most powerful marketing tools small businesses can use to build and strengthen their brand. Facebook, Twitter and LinkedIn are the go-to platforms for businesses to promote their brands, but having a presence on Instagram is becoming just as important. Here are a few key questions to ask yourself when considering if your business can be Insta-successful on this network.  You...

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social-media-timeline

  We wanted to take a minute and look back at how far we have come in interpersonal web-communication! We have come up with a very basic timeline that we feel covers the most influential and substantial changes in how we've communicated with each other on the internet. AOL: AOL was really one of the first huge internet service providers allowing users to access the web via...

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                    Now if digital marketing terms leave you less than impressed be forewarned; there are plenty ahead. Do not fret though as today’s set are sure to help your company’s online efforts as you move into 2013. One of the strongest trends across the interwebs is the streamlining of mobile technology with online websites.  This move seems intuitive as more people become glued to their mobile...

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