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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly.     In fact, image size can differ drastically between the type of image you are posting, the platform...

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How to create a Facebook business page

When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be.  With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world.    For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....

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ADA Compliant

The ADA or American’s with Disability Act was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else.  Originally, the ADA addressed “places of public accommodation,” i.e. access in and around buildings and businesses. Fast forward 30 years and those “places of public accommodation” now include removing barriers within website designs that create unnecessary barriers for people with disabilities....

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Best times to post to social media

Any business can use social media as a tool to establish its brand while selling its products or services, but not every business has success. Creating high-quality content that captures your audience's attention is a key component to every social media strategy but knowing what to post is only half the battle. In order to have success, you need to get noticed, and in order...

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Gates-Bar-B-Q

KANSAS CITY, MO (June 13, 2017) — Gates Bar-B-Q is excited to debut the release of their new website at www.gatesbbq.com. Gates Bar-B-Q worked with Kansas City- based YCS Marketing to build its website, focusing on a responsive design featuring an e-Commerce store.   Gates Bar-B-Q is known for setting the standard when it comes to Kansas City barbecue which is why they hired the innovative team at YCS...

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“We don’t have a choice on whether we do social media, the question is how well we do it.” - Erik Qualman   Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success.   In order to have success, you need to get noticed, and in order to get noticed it’s important to create content...

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Brand Strategy

Branding is the most important aspect of any business, large or small, B2C or B2B.  An effective brand strategy gives you a major edge in increasingly competitive markets.   Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind.  The purpose is to attract and retain customers.   Keep in mind, consumers...

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