KANSAS CITY, MO (June 13, 2017) — Gates Bar-B-Q is excited to debut the release of their new website at Gates Bar-B-Q worked with Kansas City- based YCS Marketing to build its website, focusing on a responsive design featuring an e-Commerce store.   Gates Bar-B-Q is known for setting the standard when it comes to Kansas City barbecue which is why they hired the innovative team at YCS...

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“We don’t have a choice on whether we do social media, the question is how well we do it.” - Erik Qualman   Any business can use social media as a tool to establish their brand while selling its products or services, but not every business has success.   In order to have success, you need to get noticed, and in order to get noticed it’s important to create content...

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Brand Strategy

Branding is the most important aspect of any business, large or small, B2C or B2B.  An effective brand strategy gives you a major edge in increasingly competitive markets.   Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind.  The purpose is to attract and retain customers.   Keep in mind, consumers...

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