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Author: YCS Marketing

Why you should be advertising on Facebook

Why You Should Be Advertising on Facebook  Why advertise on Facebook if there are tons of social media platforms or digital marketing channels to choose from? Well, the answer is simple - everyone is on Facebook.   Facebook content creators generate more and more different types of content every day. To advertisers, this means that it is becoming extra challenging to distribute and get their content in front...

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Social Media Marketing Holidays to Add to Your Content Calendar

Social Media Marketing Holidays to Add to Your Content Calendar   We all know how difficult it can be to create and curate content, but some of the easiest posts to fill your calendar with are holidays. While many are already aware of our traditional holidays, there are also social media holidays worth celebrating that you may not be familiar with.     So what is a social media holiday? A social media holiday can...

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Social Media: How Often and When to Post

Social Media: How Often & When to Post   As a marketing agency, specializing in social media marketing, one of the most popular questions we get time and time again from our clients is, “How often should I post to social media?”   While many people are looking for a magic formula to solve their social media challenges, it’s important to understand there is so much more to a successful social media strategy than just posting...

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New Facebook insights

All About Facebook’s New Insights   Goodbye Facebook Analytics. In an effort to consolidate the platforms various business tools, Facebook announced the retirement of its official Facebook Analytics tool as of June 30, 2021. For those of you who are no stranger to Facebook and their never-ending list of changes this announcement should come as no surprise.   The Facebook Analytics tool was originally created as a way for marketers to combine data from key Facebook components such as business pages, Facebook pixels, ads, and discover insights about the user...

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How to Verify your Social Media Profiles

How to Verify Your Social Media Profiles   Standing out on social media can be a challenging task, but one of the easiest ways marketers and brands can get a leg up on competitors is through profile verification. While the steps to request verification are simple, becoming approval-worthy usually takes time and patience.   Verified social media accounts are usually marked by a blue checkmark symbol. When social media verification was first introduced it represented status and was reserved for celebrities and...

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Increasing Engagement on Social Media

Simple Ways to Increase Engagement On Social Media   While many businesses use social media, a lot of them struggle to get engagement. Simply defined, engagement is the measurement of comments, likes and shares.   Of course, when people think of signs of a successful social media profile they look to the number of followers an account has. Having many followers will always be a goal for any social media profile, however, the...

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Social Media Statistics You Need to Know

Social Media Statistics You Need to Know for 2021  As one year comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving.  Since the social media landscape is constantly...

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