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Author: YCS Marketing

How Video Marketing Helps with Website Conversion Rates

Marketing trends are like users attention spans, sometimes brief and always evolving.  Technology, including smartphones and social media, provide instant gratification and access to products, businesses, and each other.   The unconscious trend of people has shifted from researching articles or related content to watching and engaging with desktop and mobile videos.  This change in how users consume information is key to understanding how video...

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The Difference Between Facebook, Instagram and Twitter

It’s hard to imagine life without social media. There are platforms to fit just about anyone’s lifestyle, making posting, tweeting, liking and friending daily mantra’s. The difference between Facebook, Instagram and Twitter may seem insignificant in the grand scheme of it all, but they are all unique in their idiosyncrasy’s, including functionality, perception and posts. The collision of social worlds is inevitable as the majority...

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Best Parks in Kansas City

While it is January and cold weather is just around the corner, it is still the perfect time to get outside and play.  Some of the best parks in Kansas City are less frequented during the winter months, so now is the time to explore!   English Landing Park http://parkvillemo.gov/community/parks/english-landing-park/   English Landing Park is located just north of downtown Kansas City, nestled along the banks of the Missouri River...

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December in Kansas City

December in Kansas City is magical.  From the time honored tradition of the Plaza Lights ceremony to the arrival of Kansas City’s Southern Holiday Express Train at Union Station, there is something to spark everyone’s holiday spirit.   Before December in Kansas City arrives, there are two very special traditions that Kansas Citians’s hold dear to their hearts, Plaza Lights and the Mayor’s Christmas Tree Lighting.  Plaza...

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What Is Telehealth?

Telehealth is where convenience and healthcare meet in the middle with technology as their guide. Being sick often means playing the waiting game.  Generally speaking, in office, the average person waits 45 minutes to be seen by their physician and spends an additional 30-35 minutes with their physician, only to find out that they have a virus and waiting it out is the best treatment...

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Pizza vs Rewards Programs for Employees

Pizza versus money for an employee reward…crazy, right?  Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University didn’t think so.  Ariely’s focus on understanding human motivation led him to complete a study in 2016 with a sample population of assembly line workers fabricating computer chips.  He found that employees favored receiving a voucher for free pizza as a reward for increased productivity over...

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YCSm-blog-august2018-02

In the past decade, social media has become a fundamental activity of daily living, often shaping people’s emotions, behaviors and decisions. The social media effect combines an individuals desire to be accepted and to be liked. The positive benefits on a person’s subconscious is somewhere between relaxation and euphoria when their group or social network makes decisions, likes the same posts or news feeds, or...

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YCSm-July-socialsales

A decade ago, social media was like a rocket ship and if you haven’t gotten on by now, it’s time. At it’s roots, social media was meant to purely connect people but now it’s blossomed into its own world.  Social media’s multiple platforms have created virtual communities for just about everything under the sun and with this, an abundance of marketing opportunities. A projected 15.36...

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