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Author: YCS Marketing

Social Media: How Often and When to Post

Social Media: How Often & When to Post   As a marketing agency, specializing in social media marketing, one of the most popular questions we get time and time again from our clients is, “How often should I post to social media?”   While many people are looking for a magic formula to solve their social media challenges, it’s important to understand there is so much more to a successful social media strategy than just posting...

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New Facebook insights

All About Facebook’s New Insights   Goodbye Facebook Analytics. In an effort to consolidate the platforms various business tools, Facebook announced the retirement of its official Facebook Analytics tool as of June 30, 2021. For those of you who are no stranger to Facebook and their never-ending list of changes this announcement should come as no surprise.   The Facebook Analytics tool was originally created as a way for marketers to combine data from key Facebook components such as business pages, Facebook pixels, ads, and discover insights about the user...

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How to Verify your Social Media Profiles

How to Verify Your Social Media Profiles   Standing out on social media can be a challenging task, but one of the easiest ways marketers and brands can get a leg up on competitors is through profile verification. While the steps to request verification are simple, becoming approval-worthy usually takes time and patience.   Verified social media accounts are usually marked by a blue checkmark symbol. When social media verification was first introduced it represented status and was reserved for celebrities and...

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Increasing Engagement on Social Media

Simple Ways to Increase Engagement On Social Media   While many businesses use social media, a lot of them struggle to get engagement. Simply defined, engagement is the measurement of comments, likes and shares.   Of course, when people think of signs of a successful social media profile they look to the number of followers an account has. Having many followers will always be a goal for any social media profile, however, the...

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Social Media Statistics You Need to Know

Social Media Statistics You Need to Know for 2021  As one year comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving.  Since the social media landscape is constantly...

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Social media user demographics

Social Media User Demographics Guide   In the world of social media marketing, not all platforms are created equal. In fact, as marketers we know that each platform has a different purpose and offers us different ways to engage with their audience.    In addition to this, there are different user demographics for each platform. The same people are not on or as active across every social media network that is available. For example, some age groups are more...

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Social Media News Outlets

Top Social Media News Outlets for Digital Marketers to Follow     While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. With a constantly changing landscape it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success.     One way to safeguard any social media strategy is to make sure you’re staying up to date on the latest...

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Social Media Terms and Definitions

Social Media Terms & Definitions You Need to Know in 2021    Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...

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