Author: Robin Gearheart

Brand Strategy

Branding is the most important aspect of any business, large or small, B2C or B2B.  An effective brand strategy gives you a major edge in increasingly competitive markets.   Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind.  The purpose is to attract and retain customers.   Keep in mind, consumers...

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Search Engine Optimization and Why You Need It

Search Engine Optimization (SEO), in simple terms, plays a big part in how we attract the right visitors to your website.  Research shows most people pretty much know what they want before they engage with potential vendors/suppliers.  In fact, the majority of consumers start with a Google search and if you're not coming up when they're at this research stage you're not likely to be in...

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