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ADA Compliant

The ADA or American’s with Disability Act was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else.  Originally, the ADA addressed “places of public accommodation,” i.e. access in and around buildings and businesses. Fast forward 30 years and those “places of public accommodation” now include removing barriers within website designs that create unnecessary barriers for people with disabilities....

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Search Engine Optimization and Why You Need It

Search Engine Optimization (SEO), in simple terms, plays a big part in how we attract the right visitors to your website.  Research shows most people pretty much know what they want before they engage with potential vendors/suppliers.  In fact, the majority of consumers start with a Google search and if you're not coming up when they're at this research stage you're not likely to be in...

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In the world of social media marketing, the phrase “a picture is worth a thousand words” takes on a whole new meaning. Today, the news that fills the feeds of our favorite social networks is often lost in the clutter if it’s not easily digestible or captivating as we quickly scroll through the screens of various devices. So, how can you keep your brands content...

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Mad Men, AMC’s cult favorite about the ambitious women and men of New York’s Madison Avenue advertising scene in the 1960’s, will be coming to an end in just a few short weeks. As I wipe my tears away thinking about Sunday nights no longer filled with the creative minds at Sterling Cooper & Partners, I realized that while the show may be over, many...

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Welcome to 2014, the year of the horse. The time of year when we resolve to eat better, exercise more and Facebook less. When we realize our slates have been wiped clean and the possibilities are endless. We are determined to live life to its fullest, dance like no one is watching (unless we’re talking about the Harlem Shake and then we can all agree...

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To continue introducing new terms for 2013, add this one to your social media dictionaries: tribes. Yes, tribes are becoming one of the emerging “it” online marketing terms and strategy types. Instinctively when you think of the word tribe a group of people with one known leader comes to mind (episode of Survivor perhaps?). Marketers are using this concept to know who their consumers are...

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