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ADA Compliant

The ADA or American’s with Disability Act was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else.  Originally, the ADA addressed “places of public accommodation,” i.e. access in and around buildings and businesses. Fast forward 30 years and those “places of public accommodation” now include removing barriers within website designs that create unnecessary barriers for people with disabilities....

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Search Engine Optimization and Why You Need It

Search Engine Optimization (SEO), in simple terms, plays a big part in how we attract the right visitors to your website.  Research shows most people pretty much know what they want before they engage with potential vendors/suppliers.  In fact, the majority of consumers start with a Google search and if you're not coming up when they're at this research stage you're not likely to be in...

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Recently, while doing research I came across this article from the Harvard Business Review titled, “Why Your Customers’ Social Identities Matter”. This article caught my interest because it talks about how our different social identities have a major influence on the decisions we make as consumers. Since these identities shape our decisions, businesses should adjust their marketing strategy to be more understanding of their customers...

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Social media is one of the most powerful marketing tools small businesses can use to build and strengthen their brand. Facebook, Twitter and LinkedIn are the go-to platforms for businesses to promote their brands, but having a presence on Instagram is becoming just as important. Here are a few key questions to ask yourself when considering if your business can be Insta-successful on this network.  You...

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Over the past couple of months many of our clients have asked about Cloud computing services and our recommendation for their small business. With so many options available we decided to focus on the top three platforms to help you decide what works best for you. In our opinion, there are three main advantages to implementing a Cloud service into your business. It saves you money,...

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The holiday shopping season is here and the hype surrounding Black Friday and Cyber Monday is at an all time high. However, the overload of promotions from national-retailers isn’t convincing me to walk through their doors this Friday and I’m not alone. A survey from bankrate.com found that only 28% of Americans plan to shop in-stores on Black Friday this year and only 25% of consumers...

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Now that you’ve ASKED your customers for their loyalty you need to take the next step and CULTIVATE it. Increasing customer loyalty doesn’t happen overnight. It isn’t just about sending a mobile coupon or a one-time offer. It’s a relationship that needs to be nurtured. The authenticity you show to a one-time purchaser can turn them into a repeat customer. Asking a customer to download your...

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How do I “ASK FOR IT”? Your customers want to know that you appreciate their business and are willing to reward them for their loyalty. Ask your customer if they will be using your mobile Loyalty Card to track their purchases to earn a free entrée (or particular incentive) while you are taking their initial order. This ice breaker opens the door for you to introduce...

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