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Social media user demographics

Social Media User Demographics Guide   In the world of social media marketing, not all platforms are created equal. In fact, as marketers we know that each platform has a different purpose and offers us different ways to engage with their audience.    In addition to this, there are different user demographics for each platform. The same people are not on or as active across every social media network that is available. For example, some age groups are more...

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Social Media News Outlets

Top Social Media News Outlets for Digital Marketers to Follow     While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. With a constantly changing landscape it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success.     One way to safeguard any social media strategy is to make sure you’re staying up to date on the latest...

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Social Media Terms and Definitions

Social Media Terms & Definitions You Need to Know in 2021    Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...

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what are social media metrics

Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many.  Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns.     Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...

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Creative posts to share on social media

Creative Posts to Share on Social Media   For most businesses the hardest part of executing a social media strategy is simply finding the time to come up with one.   Between finding the time to research and brainstorm content ideas, creating the schedule and then figuring out what type of post to share, it can be a daunting task.   Knowing how hard it can be to come up with...

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Welcome to the launch of YCS Marketing!  For the past 16 months Your City Sampler has been focused on creating effective fundraising platforms for restaurants as well as service industry and entertainment venues. These fundraising platforms filled a void in local communities across the United States and created an opportunity for nonprofits