Social Media User Demographics Guide In the world of social media marketing, not all platforms are created equal. In fact, as marketers we know that each platform has a different purpose and offers us different ways to engage with their audience. In addition to this, there are different user demographics for each platform. The same people are not on or as active across every social media network that is available. For example, some age groups are more...
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Top Social Media News Outlets for Digital Marketers to Follow While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. With a constantly changing landscape it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success. One way to safeguard any social media strategy is to make sure you’re staying up to date on the latest...
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Social Media Terms & Definitions You Need to Know in 2021 Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...
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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly. In fact, image size can differ drastically between the type of image you are posting, the platform...
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Any business can use social media as a tool to establish its brand while selling its products or services, but not every business has success. Creating high-quality content that captures your audience's attention is a key component to every social media strategy but knowing what to post is only half the battle. In order to have success, you need to get noticed, and in order...
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“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”- Lori Ruff Like it or not social media is here to stay. With over 200 billion active social media users worldwide, it’s one of the most cost-effective ways to market your business and create awareness for your brand. Times are changing and so should your marketing if...
Read MoreNow if digital marketing terms leave you less than impressed be forewarned; there are plenty ahead. Do not fret though as today’s set are sure to help your company’s online efforts as you move into 2013. One of the strongest trends across the interwebs is the streamlining of mobile technology with online websites. This move seems intuitive as more people become glued to their mobile...
Read MoreA class action lawsuit has been filed against Facebook’s recently acquired Instagram due to the changes in the business’ terms of service updates. The suit, filed Friday in the U.S. District Court for the Northern District of California, mainly focuses on the policy revolving around the sale of user information to third party advertisers recognized or unknown. With the immediate backlash against the proposed changes Instagram...
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