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what are social media metrics

Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many.  Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns.     Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...

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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly.     In fact, image size can differ drastically between the type of image you are posting, the platform...

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Welcome to the launch of YCS Marketing!  For the past 16 months Your City Sampler has been focused on creating effective fundraising platforms for restaurants as well as service industry and entertainment venues. These fundraising platforms filled a void in local communities across the United States and created an opportunity for nonprofits