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Social Media Marketing Holidays to Add to Your Content Calendar

Social Media Marketing Holidays to Add to Your Content Calendar   We all know how difficult it can be to create and curate content, but some of the easiest posts to fill your calendar with are holidays. While many are already aware of our traditional holidays, there are also social media holidays worth celebrating that you may not be familiar with.     So what is a social media holiday? A social media holiday can...

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Social Media: How Often and When to Post

Social Media: How Often & When to Post   As a marketing agency, specializing in social media marketing, one of the most popular questions we get time and time again from our clients is, “How often should I post to social media?”   While many people are looking for a magic formula to solve their social media challenges, it’s important to understand there is so much more to a successful social media strategy than just posting...

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what are social media metrics

Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many.  Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns.     Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...

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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly.     In fact, image size can differ drastically between the type of image you are posting, the platform...

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Welcome to the launch of YCS Marketing!  For the past 16 months Your City Sampler has been focused on creating effective fundraising platforms for restaurants as well as service industry and entertainment venues. These fundraising platforms filled a void in local communities across the United States and created an opportunity for nonprofits