Brand Management Tag

How to create a Facebook business page

When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be.  With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world.    For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....

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Brand Strategy

Branding is the most important aspect of any business, large or small, B2C or B2B.  An effective brand strategy gives you a major edge in increasingly competitive markets.   Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind.  The purpose is to attract and retain customers.   Keep in mind, consumers...

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              Earlier this week Amazon released something huge to the E-Commerce community, 'Brand Pages'. A 'Brand Page' on Amazon allows a brand or brand rep to maintain online presence within the retailer’s site. This presence can showcase content, act as another social media outlet for the brand and, even more, provide analytics. This looks like a very neat cross between...

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