Social Media Terms & Definitions You Need to Know in 2021 Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...
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Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many. Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns. Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...
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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly. In fact, image size can differ drastically between the type of image you are posting, the platform...
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When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be. With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world. For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....
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Branding is the most important aspect of any business, large or small, B2C or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Developing your brand strategy involves creating a differentiated name and image, often a logo and/or a tagline, in order to establish a presence in the consumer’s mind. The purpose is to attract and retain customers. Keep in mind, consumers...
Read MoreEarlier this week Amazon released something huge to the E-Commerce community, 'Brand Pages'. A 'Brand Page' on Amazon allows a brand or brand rep to maintain online presence within the retailer’s site. This presence can showcase content, act as another social media outlet for the brand and, even more, provide analytics. This looks like a very neat cross between...
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