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Social Media Marketing Holidays to Add to Your Content Calendar

Social Media Marketing Holidays to Add to Your Content Calendar   We all know how difficult it can be to create and curate content, but some of the easiest posts to fill your calendar with are holidays. While many are already aware of our traditional holidays, there are also social media holidays worth celebrating that you may not be familiar with.     So what is a social media holiday? A social media holiday can...

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New Facebook insights

All About Facebook’s New Insights   Goodbye Facebook Analytics. In an effort to consolidate the platforms various business tools, Facebook announced the retirement of its official Facebook Analytics tool as of June 30, 2021. For those of you who are no stranger to Facebook and their never-ending list of changes this announcement should come as no surprise.   The Facebook Analytics tool was originally created as a way for marketers to combine data from key Facebook components such as business pages, Facebook pixels, ads, and discover insights about the user...

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How to Verify your Social Media Profiles

How to Verify Your Social Media Profiles   Standing out on social media can be a challenging task, but one of the easiest ways marketers and brands can get a leg up on competitors is through profile verification. While the steps to request verification are simple, becoming approval-worthy usually takes time and patience.   Verified social media accounts are usually marked by a blue checkmark symbol. When social media verification was first introduced it represented status and was reserved for celebrities and...

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Social Media Terms and Definitions

Social Media Terms & Definitions You Need to Know in 2021    Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...

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what are social media metrics

Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many.  Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns.     Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...

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When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly.     In fact, image size can differ drastically between the type of image you are posting, the platform...

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How to create a Facebook business page

When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be.  With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world.    For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....

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