Social Media Marketing Holidays to Add to Your Content Calendar We all know how difficult it can be to create and curate content, but some of the easiest posts to fill your calendar with are holidays. While many are already aware of our traditional holidays, there are also social media holidays worth celebrating that you may not be familiar with. So what is a social media holiday? A social media holiday can...
Read More
The Benefits of Social Media for Growing Your Business As we all know, 2020 was the year businesses were forced to rapidly change their marketing strategies. Between global lockdowns, budget cuts, and uncertainty all around, many brands scrambled to implement new practices to stay afloat. Many brands took this time to prioritize and refocus on their social media marketing strategy. Social media allows marketers to connect and engage potential customers...
Read More
All About Facebook’s New Insights Goodbye Facebook Analytics. In an effort to consolidate the platforms various business tools, Facebook announced the retirement of its official Facebook Analytics tool as of June 30, 2021. For those of you who are no stranger to Facebook and their never-ending list of changes this announcement should come as no surprise. The Facebook Analytics tool was originally created as a way for marketers to combine data from key Facebook components such as business pages, Facebook pixels, ads, and discover insights about the user...
Read More
How to Verify Your Social Media Profiles Standing out on social media can be a challenging task, but one of the easiest ways marketers and brands can get a leg up on competitors is through profile verification. While the steps to request verification are simple, becoming approval-worthy usually takes time and patience. Verified social media accounts are usually marked by a blue checkmark symbol. When social media verification was first introduced it represented status and was reserved for celebrities and...
Read More
Social Media Terms & Definitions You Need to Know in 2021 Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...
Read More
Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many. Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns. Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...
Read More
When it comes to social media content, visuals are an incredibly important element to execute. Whether it is a cover photo, profile picture or just an image you are sharing it is crucial to get the dimensions correct. However, we live in a world where social media image sizes change constantly. In fact, image size can differ drastically between the type of image you are posting, the platform...
Read More
When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be. With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world. For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....
Read More