Color Psychology in Logo Design & Branding Explained A brand's logo is its most important design element, because it is the visual representation of the company and its values. There are many decisions to make when creating one, and one of the biggest is color. It may seem to be a trivial element, but the main color of each of these famous logos has a serious...
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Simple Ways to Increase Engagement On Social Media While many businesses use social media, a lot of them struggle to get engagement. Simply defined, engagement is the measurement of comments, likes and shares. Of course, when people think of signs of a successful social media profile they look to the number of followers an account has. Having many followers will always be a goal for any social media profile, however, the...
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Social Media Statistics You Need to Know for 2021 As one year comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. Since the social media landscape is constantly...
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Social Media Terms & Definitions You Need to Know in 2021 Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...
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Social media metrics/analytics is a term that is often heard when talking about social media marketing, but it also a term that can be easily misunderstood by many. Simply put, social media metrics help us measure the value of our marketing efforts, it is the data gathered to assess the performance of your social media campaigns. Between the various social media platforms, there are hundreds of metrics to analyze, making this aspect...
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Creative Posts to Share on Social Media For most businesses the hardest part of executing a social media strategy is simply finding the time to come up with one. Between finding the time to research and brainstorm content ideas, creating the schedule and then figuring out what type of post to share, it can be a daunting task. Knowing how hard it can be to come up with...
Read MoreEarlier this week Amazon released something huge to the E-Commerce community, 'Brand Pages'. A 'Brand Page' on Amazon allows a brand or brand rep to maintain online presence within the retailer’s site. This presence can showcase content, act as another social media outlet for the brand and, even more, provide analytics. This looks like a very neat cross between...
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