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Social Media: How Often and When to Post

Social Media: How Often & When to Post   As a marketing agency, specializing in social media marketing, one of the most popular questions we get time and time again from our clients is, “How often should I post to social media?”   While many people are looking for a magic formula to solve their social media challenges, it’s important to understand there is so much more to a successful social media strategy than just posting...

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New Facebook insights

All About Facebook’s New Insights   Goodbye Facebook Analytics. In an effort to consolidate the platforms various business tools, Facebook announced the retirement of its official Facebook Analytics tool as of June 30, 2021. For those of you who are no stranger to Facebook and their never-ending list of changes this announcement should come as no surprise.   The Facebook Analytics tool was originally created as a way for marketers to combine data from key Facebook components such as business pages, Facebook pixels, ads, and discover insights about the user...

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Social Media News Outlets

Top Social Media News Outlets for Digital Marketers to Follow     While a lot has changed in the world of social media marketing over the years, one aspect has remained constant: social media is always evolving. With a constantly changing landscape it is hard to guarantee the ideas/content that worked previously will continue to bring your brand success.     One way to safeguard any social media strategy is to make sure you’re staying up to date on the latest...

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Social Media Terms and Definitions

Social Media Terms & Definitions You Need to Know in 2021    Social media has a language of its own and using the terminology is key to becoming an effective communicator. However, learning these new terms can be as overwhelming as learning a new language. In efforts to make this task less daunting, we have created a list of the most important words and phrases to help those who don’t...

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Creative posts to share on social media

Creative Posts to Share on Social Media   For most businesses the hardest part of executing a social media strategy is simply finding the time to come up with one.   Between finding the time to research and brainstorm content ideas, creating the schedule and then figuring out what type of post to share, it can be a daunting task.   Knowing how hard it can be to come up with...

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How to create a Facebook business page

When it comes to social media, if Facebook isn’t a part of your brands current strategy, it needs to be.  With nearly 7 out of every 10 U.S. adults on the site multiple times a day and 2.60 billion monthly active users worldwide, Facebook is by far the most popular social media platform in the world.    For businesses, Facebook is one of the biggest and most cost-effective marketing and branding tools available....

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            As many of Pinterest users know, they have unveiled a new profile option that includes a few new features called a “Business” account. But what is a business account? From my first hand look they maintain the same format, they still look consistent with the ‘regular’ Pinterest user’s page and the benefits of the usage aren’t immediately clear.                ...

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