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Increasing Engagement on Social Media

Simple Ways to Increase Engagement On Social Media   While many businesses use social media, a lot of them struggle to get engagement. Simply defined, engagement is the measurement of comments, likes and shares.   Of course, when people think of signs of a successful social media profile they look to the number of followers an account has. Having many followers will always be a goal for any social media profile, however, the...

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Search Engine Optimization and Why You Need It

Search Engine Optimization (SEO), in simple terms, plays a big part in how we attract the right visitors to your website.  Research shows most people pretty much know what they want before they engage with potential vendors/suppliers.  In fact, the majority of consumers start with a Google search and if you're not coming up when they're at this research stage you're not likely to be in...

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It’s the FINAL COUNTDOWN! There are officially less than 30 days of 2012. This year has flown by at an alarming rate. This is one of the best opportunities you may have as a small business owner to reevaluate your current business’ current SEO practices in comparison with Google’s algorithm updates. Let’s review what has changed with the big updates from Panda (2011) and Penguin...

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            As many of Pinterest users know, they have unveiled a new profile option that includes a few new features called a “Business” account. But what is a business account? From my first hand look they maintain the same format, they still look consistent with the ‘regular’ Pinterest user’s page and the benefits of the usage aren’t immediately clear.                ...

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